SEO Manager

mydentist (UK); Sale; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Free onsite parking

Hybrid work model

29 days annual leave (including bank)}

Health & wellness benefits

CRM tools access (HubSpot)

Job summary

mydentist (UK) is seeking an SEO Manager to lead and scale organic search across national and local levels. You’ll drive traffic, patient acquisition, and CRM-enabled workflows within a collaborative Marketing team in Greater Manchester.

The role is permanent, full-time, with hybrid work between office and home, and a supportive team focused on growth and healthcare impact. Experience in multi-site SEO is highly valued.

Qualifications

• Experience managing SEO at scale across multi-site networks.
• Familiarity with healthcare, retail or consumer services beneficial.
• Proficient in analytics to set KPIs and measure impact.

Responsibilities

• Develop and execute an SEO strategy across national and local search.
• Drive organic traffic growth, lead generation and patient acquisition.
• Manage on-page, off-page and technical SEO activity.
• Optimise local SEO performance across our network.
• Use insight and analytics to set KPIs and benchmarks.
• Optimise content for AI-driven search and featured results.
• Lead SEO innovation in AI-powered search and LLMs.
• Support website changes, migrations and new initiatives.
• Embed a data-driven culture across marketing.
• Leverage CRM tools (HubSpot) to enhance workflows.

Skills

SEO strategy

Technical SEO

Analytics

Local SEO

Content optimisation

CRM (HubSpot)

Cross-functional collaboration

Job description

Your future, as an SEO Manager at mydentist

You’ll be joining our Marketing Team within our Support Centre, which is in Greater Manchester (M26 1GG).

• This is a fantastic opportunity to make a difference to mydentist’s 4 million patients by improving how they find and access our dental services online.

• The role is permanent and full time.

• Hybrid working arrangements, with a split between being in the office and working from home.

• Supportive and experienced team.

• You will benefit from free onsite parking and Kearsley train station is just a short walk away.

• With an onsite mini market shop and casual seating space inside and outside (for the sunnier days).

Your future, with us

Working at mydentist means you’ll be part of the UK’s leading provider of affordable dental care, which has over 500 practices nationwide and supports 4 million patients.

Here, you’ll be trusted to do your best work, balancing your career around your life. We’re ambitious, focusing on the big picture and transforming how patients discover dentistry. Supported by a talented and driven team, everyone is free to be themselves, where respect is a given and we’re always there for one another.

Your future, your benefits

• Competitive salary

• 25 days' holiday on joining, rising to 30 days per year with service (plus bank holidays)

• Health and wellbeing benefits, including a virtual GP service and Employee Assistance Programme helpline with free counselling sessions

• Access to fantastic discounts at cinemas, major retail brands, restaurants and coffee chains

• Recognition schemes including Support Centre Heroes and service awards

Your future, your role

As an SEO Manager, you’ll already be a high-performing digital marketer operating as part of an experienced Marketing team. You’ll be used to planning and delivering organic search strategies that support wider business objectives and drive sustainable growth at scale. You may now be looking to apply those skills in a growing and purpose-led healthcare organisation.

• Develop and execute an SEO strategy across national and local search.

• Drive organic traffic growth, lead generation and patient acquisition.

• Manage on-page, off-page and technical SEO activity.

• Optimise local SEO performance across our network of practices.

• Use insight and analytics to set clear KPIs and performance benchmarks around organic visibility and traffic.

• Optimise content for answer engines and AI-driven search experiences to increase visibility in featured answers, summaries, and zero-click results.

• Support website changes, migrations and new initiatives with SEO best practice.

• Lead SEO innovation to improve visibility across AI-powered search, generative experiences and large language models (LLMs) as search behaviour continues to evolve.

• Help to embed a data-driven culture across the marketing function.

• Opportunity to leverage CRM tools (e.g. HubSpot) to enhance workflows and lead management, with prior CRM experience beneficial but not essential.

An ideal candidate will have extensive experience managing SEO at scale, ideally across multi-site networks. Experience within healthcare, retail or consumer services is beneficial.

You’ll enjoy being part of a team that’s passionate about supporting our practices and ultimately helping the nation smile.

Your future starts here

Build a fulfilling career with us, where you’ll find the opportunity to develop your skills and shape our organic growth strategy, with the support of a caring and inclusive team who support one another.