SEO Manager

Mydentist; Manchester; Hybrid; GBP 40,000 - 70,000; Full time

Benefits offered by this job

25 days holiday

Health and wellbeing benefits

Discounts at cinemas/restaurants

Recognition schemes

Job summary

mydentist is seeking an SEO Manager to join our Marketing team in Greater Manchester. You will design and execute organic search strategies to grow traffic, leads and patient acquisition across a nationwide network of practices.

The role combines technical, on-page and local SEO with data-driven decision making, leveraging HubSpot and analytics to drive performance. Hybrid working, with office presence in our Support Centre, and a collaborative culture that values patient access and digital

Qualifications

• Develop and deliver an SEO strategy across national and local search.
• Drive organic traffic, leads and patient acquisition for a national healthcare network.
• Lead on-page, off-page and technical SEO, ensuring best practices.

Responsibilities

• Develop and execute an SEO strategy across national and local search.
• Drive organic traffic growth, lead generation and patient acquisition.
• Manage on-page, off-page and technical SEO activity.
• Optimize local SEO across our network of practices.
• Use analytics to set KPIs and performance benchmarks for organic visibility.
• Optimize content for AI-enabled search, featured snippets and zero-click results.
• Support website changes, migrations and new initiatives with SEO best practices.
• Lead SEO innovation for AI-powered search and LLMs in evolving search behaviour.
• Collaborate with marketing and CRM teams to improve workflows.

Skills

SEO strategy

Organic search

Local SEO

Analytics

KPIs

Content optimization

Technical SEO

CRM tools

HubSpot

Google Analytics

Tools

HubSpot

Google Analytics

SEO tools

Job description

Your future, as an SEO Manager at mydentistYou’ll be joining our Marketing Team within our Support Centre, which is in Greater Manchester (M26 1GG).This is a fantastic opportunity to make a difference to mydentist’s 4 million patients by improving how they find and access our dental services online.The role is permanent and full time.Hybrid working arrangements, with a split between being in the office and working from home.Supportive and experienced team.You will benefit from free onsite parking and Kearsley train station is just a short walk away.With an onsite mini market shop and casual seating space inside and outside (for the sunnier days).Your future, with usWorking at mydentist means you’ll be part of the UK’s leading provider of affordable dental care, which has over 500 practices nationwide and supports 4 million patients.Here, you’ll be trusted to do your best work, balancing your career around your life. We’re ambitious, focusing on the big picture and transforming how patients discover dentistry. Supported by a talented and driven team, everyone is free to be themselves, where respect is a given and we’re always there for one another.Your future, your benefitsCompetitive salary25 days’ holiday on joining, rising to 30 days per year with service (plus bank holidays)Health and wellbeing benefits, including a virtual GP service and Employee Assistance Programme helpline with free counselling sessionsAccess to fantastic discounts at cinemas, major retail brands, restaurants and coffee chainsRecognition schemes including Support Centre Heroes and service awardsYour future, your roleAs an SEO Manager, you’ll already be a high-performing digital marketer operating as part of an experienced Marketing team. You’ll be used to planning and delivering organic search strategies that support wider business objectives and drive sustainable growth at scale. You may now be looking to apply those skills in a growing and purpose-led healthcare organisation.Develop and execute an SEO strategy across national and local search.Drive organic traffic growth, lead generation and patient acquisition.Manage on-page, off-page and technical SEO activity.Optimise local SEO performance across our network of practices.Use insight and analytics to set clear KPIs and performance benchmarks around organic visibility and traffic.Optimise content for answer engines and AI‑driven search experiences to increase visibility in featured answers, summaries, and zero‑click results.Support website changes, migrations and new initiatives with SEO best practice.Lead SEO innovation to improve visibility across AI‑powered search, generative experiences and large language models (LLMs) as search behaviour continues to evolve.Help to embed a data-driven culture across the marketing function.Opportunity to leverage CRM tools (e.g. HubSpot) to enhance workflows and lead management, with prior CRM experience beneficial but not essential.An ideal candidate will have extensive experience managing SEO at scale, ideally across multi-site networks. Experience within healthcare, retail or consumer services is beneficial.You’ll enjoy being part of a team that’s passionate about supporting our practices and ultimately helping the nation smile.Your future starts hereBuild a fulfilling career with us, where you'll find the opportunity to develop your skills and shape our organic growth strategy, with the support of a caring and inclusive team who support one another.Click to apply now!