SEO Copywriter for Ecommerce Web Content

Booker Group plc; Wellingborough; On-site; GBP 22,000 - 36,000; Full time

Benefits offered by this job

Booker colleague card

Tesco discount cards

Cycle to work scheme

Pension with employer match

Life assurance

Health and wellbeing support

Job summary

Booker Group plc is seeking a Website Content Executive to shape the customer-facing content across the Booker website. The role is hands-on, with copywriting at its heart, creating clear, engaging and SEO-friendly content for category pages, campaigns, landing pages and supplier activity.

You will work closely with Digital Merchandising Managers, Marketing teams and suppliers to bring products and promotions to life online while continuously improving how customers discover and engage with

Qualifications

• Strong copywriting skills for websites or other digital platforms.
• Good understanding of SEO and applying SEO principles to website content.
• Excellent attention to detail and a high level of accuracy.
• Understanding of ecommerce websites and how good content can improve the digital customer journey.
• Ability to manage multiple pieces of work and deadlines in a fast-paced environment.

Responsibilities

• Writing clear, engaging and SEO-friendly website copy across category pages, campaigns, landing pages and supplier activity.
• Uploading, managing and maintaining content across the Booker website using our CMS.
• Ensuring published content is accurate, up to date, consistent and aligned with our brand.
• Applying SEO best practice to support organic search performance.
• Supporting supplier-funded campaigns by creating and publishing landing pages, banners and promotional messaging.
• Creating content to showcase product ranges, promotions and seasonal activity.
• Working with Digital Merchandising Managers to support category plans and commercial priorities across the website.
• Helping customers find the right products more easily by improving category content, navigation, taxonomy and signposting.
• Regularly reviewing website content and spotting opportunities to improve quality, consistency and the overall customer journey.

Skills

Copywriting

SEO

Attention to detail

Ecommerce

Communication

Project management

Tools

CMS

Job description

Booker Group plc is seeking a Website Content Executive to shape the customer-facing content across the Booker website. The role is hands-on, with copywriting at its heart, creating clear, engaging and SEO-friendly content for category pages, campaigns, landing pages and supplier activity.

You will work closely with Digital Merchandising Managers, Marketing teams and suppliers to bring products and promotions to life online while continuously improving how customers discover and engage with