Website Content Executive

Booker Group plc; Wellingborough; On-site; GBP 22,000 - 36,000; Full time

Benefits offered by this job

Booker colleague card

Tesco discount cards

Cycle to work scheme

Pension with employer match

Life assurance

Health and wellbeing support

Job summary

Booker Group plc is seeking a Website Content Executive to shape the customer-facing content across the Booker website. The role is hands-on, with copywriting at its heart, creating clear, engaging and SEO-friendly content for category pages, campaigns, landing pages and supplier activity.

You will work closely with Digital Merchandising Managers, Marketing teams and suppliers to bring products and promotions to life online while continuously improving how customers discover and engage with

Qualifications

• Strong copywriting skills for websites or other digital platforms.
• Good understanding of SEO and applying SEO principles to website content.
• Excellent attention to detail and a high level of accuracy.
• Understanding of ecommerce websites and how good content can improve the digital customer journey.
• Ability to manage multiple pieces of work and deadlines in a fast-paced environment.

Responsibilities

• Writing clear, engaging and SEO-friendly website copy across category pages, campaigns, landing pages and supplier activity.
• Uploading, managing and maintaining content across the Booker website using our CMS.
• Ensuring published content is accurate, up to date, consistent and aligned with our brand.
• Applying SEO best practice to support organic search performance.
• Supporting supplier-funded campaigns by creating and publishing landing pages, banners and promotional messaging.
• Creating content to showcase product ranges, promotions and seasonal activity.
• Working with Digital Merchandising Managers to support category plans and commercial priorities across the website.
• Helping customers find the right products more easily by improving category content, navigation, taxonomy and signposting.
• Regularly reviewing website content and spotting opportunities to improve quality, consistency and the overall customer journey.

Skills

Copywriting

SEO

Attention to detail

Ecommerce

Communication

Project management

Tools

CMS

Job description

The following content displays a map of the jobs location - Equity House Wellingborough

At Booker, along with being a great place to work and giving you an opportunity to get on in your career, we also offer the following fantastic package of benefits:

• A Booker colleague card with 10% off purchases at Booker and double discount events up to three times a year.
• After 3 months service, a Tesco colleague discount card with 10% increasing to 15% off most purchases at Tesco for a 4 day period after every four-weekly pay day, ie. thirteen times a year. In addition to 10% off at Tesco Cafe and 20% off all F&F purchases.
• 10% off pay monthly & SIM only deals with Tesco Mobile for yourself, along with further great deals through-out the year.
• Up to 30% off car, pet and home insurance at Tesco bank. Terms and conditions apply.
• Free eye test when you spend £50 or more. You can also save 30% when you spend £50 or more on glasses, prescription sunglasses and contact lenses.
• 50% off health checks at Tesco Pharmacy.
• Exclusive access to discounted RAC breakdown cover rates
• An exclusive deals and discounts website saving you money on everyday purchases including a cycle to work scheme.
• After 3 months service, you can join our annual Save As You Earn share scheme which allows you to buy Tesco shares in the future at a discount.
• Retirement savings plan (pension) - save up to 5% and Booker will match your contribution.
• Life Assurance - You are covered for death in service life cover of up to three times annual pay
• Health and Wellbeing support and resources including our 24/7, confidential Employee Assistance Programme and Virtual GP for you and your family.
• A great holiday package

About the role

We’re looking for a Website Content Executive to help shape the content our customers see across the Booker website.

This is a hands-on website content role, with copywriting at its heart. You’ll create clear, engaging and SEO-friendly content across category pages, campaigns, landing pages and supplier activity, making sure everything we publish is accurate, easy to find and useful for our customers.

Working closely with our Digital Merchandising Managers, Marketing teams and suppliers, you’ll help bring products, promotions and campaigns to life on the website while continually looking for ways to improve how customers find and engage with our content.

If you’re a strong copywriter with SEO experience, a great eye for detail and an interest in eCommerce, this is a great opportunity to develop your experience within a large and growing digital operation.

This role will be based at our Wellingborough Head Office, with the option to work from an alternative location, which can be discussed at interview.

You will be responsible for

• Writing clear, engaging and SEO-friendly website copy across category pages, campaigns, landing pages and supplier activity.
• Uploading, managing and maintaining content across the Booker website using our Content Management System (CMS).
• Making sure published content is accurate, up to date, consistent and aligned with our brand.
• Applying SEO best practice, including page titles, meta descriptions, keywords and website content, to support organic search performance.
• Supporting supplier-funded campaigns by creating and publishing landing pages, banners and promotional messaging.
• Creating content to showcase product ranges, promotions and seasonal activity.
• Working with Digital Merchandising Managers to support category plans and commercial priorities across the website.
• Helping customers find the right products more easily by improving category content, navigation, taxonomy and signposting.
• Regularly reviewing website content and spotting opportunities to improve quality, consistency and the overall customer journey.

You will need

• Strong copywriting skills, with experience creating engaging written content for websites or other digital platforms.
• A good understanding of SEO and experience applying SEO principles to website content.
• Excellent attention to detail and a high level of accuracy when creating, checking and publishing content.
• An understanding of eCommerce websites and how good content can improve the digital customer journey.
• The ability to manage multiple pieces of work and deadlines in a fast-paced environment.
• Strong communication skills and the confidence to work with teams across Digital, Marketing, Trading and our supplier network.
• An interest in eCommerce, digital marketing and creating content that delivers a great customer experience.
• Experience within B2B, wholesale or FMCG would be an advantage, but isn’t essential.

About The Company

Booker is the UK's leading food & drink wholesaler. We are privileged to serve independent retailers, caterers and small businesses, from locations across the country. We operate over 190 cash and carry branches, 8 distribution centres, 5 Best Food Logistics sites, as well as 6 support centre locations across the UK.

Diversity, Equity and Inclusion (DE&I) at Booker means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself at work. In short, we’re a place where Everyone’s Welcome.

We know life looks a little different for each of us. That’s why at Booker and Best, we always welcome conversations about flexible working. Some people are at the start of their careers; some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. So, talk to us throughout your application about how we may be able to support you.

We can only accept candidates over the age of 18 if the role requires working before 6:15 am or after 9:45 pm or involves working in areas such as the warehouse, beers, wines & spirits, and driving roles.

On the occasions where we have high volumes of applicants, some roles may close earlier than the advertised end date in order for us to manage all of the applicants appropriately. We will only be able to offer individual feedback to those candidates who attend an interview.

*Booker Group is part of Tesco plc, however, is operated separately from the core Tesco business and as such the benefits offered will be different from those offered at Tesco*