SEO-Driven Website Content Specialist

Booker; Wellingborough; On-site; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Colleague discount on Booker purchases

Tesco discount card after 3 months of

Health and wellbeing support

Cycle to work scheme

Pension contribution match

Job summary

Booker is seeking a Website Content Executive to shape the content customers see across the Booker website. This hands-on role centers on copywriting that is clear, engaging and SEO-friendly across category pages, campaigns, landing pages and supplier activity.

Working closely with Digital Merchandising Managers, Marketing teams and suppliers, you will bring products and campaigns to life online while continually improving how customers find and engage with content.

Qualifications

• Strong copywriting for websites or digital platforms.
• Good understanding of SEO and applying SEO principles to content.
• Excellent attention to detail and high accuracy when publishing content.
• Understanding of ecommerce websites and how content improves the digital journey.
• Ability to manage multiple pieces of work and deadlines in a fast-paced environment.
• Strong communication skills and ability to collaborate with Digital, Marketing, Trading and supplier networks.
• Interest in ecommerce, digital marketing and content that delivers a great customer experience.
• Experience in B2B, wholesale or FMCG would be advantageous but is not essential.

Responsibilities

• Writing clear, engaging and SEO-friendly website copy across category pages, campaigns, landing pages and supplier activity.
• Uploading, managing and maintaining content across the Booker website using the CMS.
• Ensuring published content is accurate, up to date, consistent and on-brand.
• Applying SEO best practice to support organic search performance.
• Supporting supplier-funded campaigns by creating and publishing landing pages, banners and messaging.
• Creating content to showcase product ranges, promotions and seasonal activity.
• Collaborating with Digital Merchandising Managers to support category plans and commercial priorities.
• Helping customers find products more easily by improving content, navigation and taxonomy.
• Regularly reviewing website content to spot opportunities to improve quality and customer journey.

Skills

Copywriting

SEO

Attention to detail

Ecommerce & content

Project multi-tasking

Communication

Ecommerce interest

B2B / wholesale experience (advantage)

Job description

Booker is seeking a Website Content Executive to shape the content customers see across the Booker website. This hands-on role centers on copywriting that is clear, engaging and SEO-friendly across category pages, campaigns, landing pages and supplier activity.

Working closely with Digital Merchandising Managers, Marketing teams and suppliers, you will bring products and campaigns to life online while continually improving how customers find and engage with content.