Website Content Executive

Tesco; Wellingborough; On-site; GBP 25,000 - 34,000; Full time

Job summary

Booker Group is seeking a Website Content Executive to shape on-site content across category pages, campaigns and supplier activity. This role is hands-on, with copywriting at its heart, ensuring SEO-friendly content that is accurate, engaging and easy to find for customers.

You will upload and manage content via our CMS, work with Digital Merchandising and Marketing teams, and contribute to product and promotion storytelling while improving the customer journey on the Booker website from our

Qualifications

• Strong copywriting skills with SEO experience.
• Attention to detail with high accuracy when publishing content.
• Understanding of eCommerce and how good content improves the customer journey.
• Ability to manage multiple pieces of work and deadlines in a fast-paced environment.
• Experience collaborating with Digital, Marketing, Trading and supplier networks.
• Interest in ecommerce, digital marketing and creating content that delivers a great customer experience.
• Experience in B2B, wholesale or FMCG is an advantage.

Responsibilities

• Write clear, engaging and SEO-friendly website copy across category pages, campaigns, landing pages and supplier activity.
• Upload, manage and maintain content across the Booker website using CMS.
• Ensure published content is accurate, up to date, consistent with brand.
• Apply SEO best practices, including page titles, meta descriptions, keywords to support organic search.
• Support supplier-funded campaigns by creating and publishing landing pages, banners and messaging.
• Create content to showcase product ranges, promotions and seasonal activity.
• Collaborate with Digital Merchandising Managers to support category plans and commercial priorities.
• Help customers find products more easily by improving category content, navigation, taxonomy and signposting.
• Regularly review website content and identify opportunities to improve quality and customer journey.

Skills

Copywriting

SEO

Attention to detail

Ecommerce knowledge

Project management

Communication

Content strategy

B2B/FMCG experience

Job description

We’re looking for a Website Content Executive to help shape the content our customers see across the Booker website.

This is a hands‑on website content role, with copywriting at its heart. You’ll create clear, engaging and SEO‑friendly content across category pages, campaigns, landing pages and supplier activity, making sure everything we publish is accurate, easy to find and useful for our customers.

Working closely with our Digital Merchandising Managers, Marketing teams and suppliers, you’ll help bring products, promotions and campaigns to life on the website while continually looking for ways to improve how customers find and engage with our content.

If you’re a strong copywriter with SEO experience, a great eye for detail and an interest in eCommerce, this is a great opportunity to develop your experience within a large and growing digital operation.

This role will be based at our Wellingborough Head Office, with the option to work from an alternative location, which can be discussed at interview.

• Writing clear, engaging and SEO‑friendly website copy across category pages, campaigns, landing pages and supplier activity.
• Uploading, managing and maintaining content across the Booker website using our Content Management System (CMS).
• Making sure published content is accurate, up to date, consistent and aligned with our brand.
• Applying SEO best practice, including page titles, meta descriptions, keywords and website content, to support organic search performance.
• Supporting supplier‑funded campaigns by creating and publishing landing pages, banners and promotional messaging.
• Creating content to showcase product ranges, promotions and seasonal activity.
• Working with Digital Merchandising Managers to support category plans and commercial priorities across the website.
• Helping customers find the right products more easily by improving category content, navigation, taxonomy and signposting.
• Regularly reviewing website content and spotting opportunities to improve quality, consistency and the overall customer journey.

• Strong copywriting skills, with experience creating engaging written content for websites or other digital platforms.
• A good understanding of SEO and experience applying SEO principles to website content.
• Excellent attention to detail and a high level of accuracy when creating, checking and publishing content.
• An understanding of eCommerce websites and how good content can improve the digital customer journey.
• The ability to manage multiple pieces of work and deadlines in a fast‑paced environment.
• Strong communication skills and the confidence to work with teams across Digital, Marketing, Trading and our supplier network.
• An interest in eCommerce, digital marketing and creating content that delivers a great customer experience.
• Experience within B2B, wholesale or FMCG would be an advantage, but isn’t essential.

Booker is the UK's leading food & drink wholesaler. We are privileged to serve independent retailers, caterers and small businesses, from locations across the country. We operate over 190 cash and carry branches, 8 distribution centres, 5 Best Food Logistics sites, as well as 6 support centre locations across the UK.

Diversity, Equity and Inclusion (DE&I) at Booker means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself at work. In short, we’re a place where Everyone’s Welcome.

We know life looks a little different for each of us. That’s why at Booker and Best, we always welcome conversations about flexible working. Some people are at the start of their careers; some want the freedom to do the things they love. Others are going through life‑changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. So, talk to us throughout your application about how we may be able to support you.

We’re proud that Booker is a Disability Confident Committed Leader and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support you can expect, please contact [e-mail]

Please note

We can only accept candidates over the age of 18 if the role requires working before 6:15 am or after 9:45 pm or involves working in areas such as the warehouse, beers, wines & spirits, and driving roles.

On the occasions where we have high volumes of applicants, some roles may close earlier than the advertised end date in order for us to manage all of the applicants appropriately. We will only be able to offer individual feedback to those candidates who attend an interview.

*Booker Group is part of Tesco plc, however, is operated separately from the core Tesco business and as such the benefits offered will be different from those offered at Tesco*

For more information about us please visit www.bookergroupjobs.co.uk