Website Content Executive

Booker; Wellingborough; On-site; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Colleague discount on Booker purchases

Tesco discount card after 3 months of

Health and wellbeing support

Cycle to work scheme

Pension contribution match

Job summary

Booker is seeking a Website Content Executive to shape the content customers see across the Booker website. This hands-on role centers on copywriting that is clear, engaging and SEO-friendly across category pages, campaigns, landing pages and supplier activity.

Working closely with Digital Merchandising Managers, Marketing teams and suppliers, you will bring products and campaigns to life online while continually improving how customers find and engage with content.

Qualifications

• Strong copywriting for websites or digital platforms.
• Good understanding of SEO and applying SEO principles to content.
• Excellent attention to detail and high accuracy when publishing content.
• Understanding of ecommerce websites and how content improves the digital journey.
• Ability to manage multiple pieces of work and deadlines in a fast-paced environment.
• Strong communication skills and ability to collaborate with Digital, Marketing, Trading and supplier networks.
• Interest in ecommerce, digital marketing and content that delivers a great customer experience.
• Experience in B2B, wholesale or FMCG would be advantageous but is not essential.

Responsibilities

• Writing clear, engaging and SEO-friendly website copy across category pages, campaigns, landing pages and supplier activity.
• Uploading, managing and maintaining content across the Booker website using the CMS.
• Ensuring published content is accurate, up to date, consistent and on-brand.
• Applying SEO best practice to support organic search performance.
• Supporting supplier-funded campaigns by creating and publishing landing pages, banners and messaging.
• Creating content to showcase product ranges, promotions and seasonal activity.
• Collaborating with Digital Merchandising Managers to support category plans and commercial priorities.
• Helping customers find products more easily by improving content, navigation and taxonomy.
• Regularly reviewing website content to spot opportunities to improve quality and customer journey.

Skills

Copywriting

SEO

Attention to detail

Ecommerce & content

Project multi-tasking

Communication

Ecommerce interest

B2B / wholesale experience (advantage)

Job description

What's in it for you

At Booker, along with being a great place to work and giving you an opportunity to get on in your career, we also offer the following fantastic package of benefits:

• A Booker colleague card with 10% off purchases at Booker and double discount events up to three times a year.
• After 3 months service, a Tesco colleague discount card with 10% increasing to 15% off most purchases at Tesco for a 4 day period after every four-weekly pay day, ie. thirteen times a year. In addition to 10% off at Tesco Cafe and 20% off all F&F purchases.
• 10% off pay monthly & SIM only deals with Tesco Mobile for yourself, along with further great deals through-out the year.
• Up to 30% off car, pet and home insurance at Tesco bank. Terms and conditions apply.
• Free eye test when you spend £50 or more. You can also save 30% when you spend £50 or more on glasses, prescription sunglasses and contact lenses.
• 50% off health checks at Tesco Pharmacy.
• Exclusive access to discounted RAC breakdown cover rates
• An exclusive deals and discounts website saving you money on everyday purchases including a cycle to work scheme.
• After 3 months service, you can join our annual Save As You Earn share scheme which allows you to buy Tesco shares in the future at a discount.
• Retirement savings plan (pension) - save up to 5% and Booker will match your contribution.
• Life Assurance - You are covered for death in service life cover of up to three times annual pay
• Health and Wellbeing support and resources including our 24/7, confidential Employee Assistance Programme and Virtual GP for you and your family.
• A great holiday package

About the role

We're looking for a Website Content Executive to help shape the content our customers see across the Booker website.

This is a hands-on website content role, with copywriting at its heart. You'll create clear, engaging and SEO-friendly content across category pages, campaigns, landing pages and supplier activity, making sure everything we publish is accurate, easy to find and useful for our customers.

Working closely with our Digital Merchandising Managers, Marketing teams and suppliers, you'll help bring products, promotions and campaigns to life on the website while continually looking for ways to improve how customers find and engage with our content.

If you're a strong copywriter with SEO experience, a great eye for detail and an interest in eCommerce, this is a great opportunity to develop your experience within a large and growing digital operation.

This role will be based at our Wellingborough Head Office, with the option to work from an alternative location, which can be discussed at interview.

You will be responsible for

• Writing clear, engaging and SEO-friendly website copy across category pages, campaigns, landing pages and supplier activity.
• Uploading, managing and maintaining content across the Booker website using our Content Management System (CMS).
• Making sure published content is accurate, up to date, consistent and aligned with our brand.
• Applying SEO best practice, including page titles, meta descriptions, keywords and website content, to support organic search performance.
• Supporting supplier-funded campaigns by creating and publishing landing pages, banners and promotional messaging.
• Creating content to showcase product ranges, promotions and seasonal activity.
• Working with Digital Merchandising Managers to support category plans and commercial priorities across the website.
• Helping customers find the right products more easily by improving category content, navigation, taxonomy and signposting.
• Regularly reviewing website content and spotting opportunities to improve quality, consistency and the overall customer journey.

You will need

• Strong copywriting skills, with experience creating engaging written content for websites or other digital platforms.
• A good understanding of SEO and experience applying SEO principles to website content.
• Excellent attention to detail and a high level of accuracy when creating, checking and publishing content.
• An understanding of eCommerce websites and how good content can improve the digital customer journey.
• The ability to manage multiple pieces of work and deadlines in a fast-paced environment.
• Strong communication skills and the confidence to work with teams across Digital, Marketing, Trading and our supplier network.
• An interest in eCommerce, digital marketing and creating content that delivers a great customer experience.
• Experience within B2B, wholesale or FMCG would be an advantage, but isn't essential.