Senior Web Growth Designer | CRO & AI-Driven UX

intercom; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Intercom is seeking a senior Web Growth Designer to shape the web experience, guiding users from first visit to trial or signup. You’ll design conversion-focused experiences, prototypes, and final pages, collaborating with Growth, Marketing, Product, Data, Research, and Engineering across a hybrid work model.

You’ll own experimentation, apply growth frameworks, and leverage AI tools within a design system to drive measurable improvements in leads, signups, and trials.

Qualifications

• 5+ years in web, product, growth, or related design role with shipped, conversion-focused work.
• Track record using growth frameworks and funnel analysis to improve outcomes.
• Experience designing and iterating experiments, including A/B tests; B2B SaaS a plus.
• Excellent visual and interaction design skills with typography, hierarchy, and polish.
• Experience within a design system and brand; able to extend and improve it.
• Experience using AI in design practice and explaining impact.
• Ability to take a brief and run with it, work independently.

Responsibilities

• Experimentation: Design and iterate experiments across landing pages, pricing, signup, and conversion flows to improve engagement and leads.
• Collaboration: Work with Growth, Self-serve, Brand, Marketing, Product, Data, Research, and Engineering to turn opportunities into experiences.
• Data and insight: Use funnel data to identify opportunities, define hypotheses, and measure impact.
• Product design: Apply design thinking to comprehension, navigation, forms, demos, responsiveness, and accessibility.
• Prototyping and systems: Prototype in Figma and code; work within shared components and brand systems.
• Roadmap ownership: Bring ideas to the Web Growth roadmap, not just execute briefs.

Skills

Web design

Product design

Growth frameworks

A/B testing

UX research

Data analysis

AI fluency

Figma

Tools

Figma

AI tools (Claude Code, Cursor)

Job description

Intercom is seeking a senior Web Growth Designer to shape the web experience, guiding users from first visit to trial or signup. You’ll design conversion-focused experiences, prototypes, and final pages, collaborating with Growth, Marketing, Product, Data, Research, and Engineering across a hybrid work model.

You’ll own experimentation, apply growth frameworks, and leverage AI tools within a design system to drive measurable improvements in leads, signups, and trials.