Growth Design Lead: Funnels, Quizzes & CRO

Forbes Advisor; Greater London; Remote; GBP 90,000 - 120,000; Full time

Job summary

Forbes Advisor is seeking a Principal Designer to lead growth design, architecting end-to-end paid acquisition funnels across verticals. You will pair advertorials with interactive quizzes, calculators, and conversion flows tailored to audience personas, owning from click to conversion.

You'll report to the Head of Design and collaborate with Paid Media, Growth, Editorial, and Engineering. If you think in funnels and personas and treat CRO as a design problem, this role is for you.

Qualifications

• 10+ years of growth design, performance funnel design, or direct response design.
• Portfolio showing measurable conversion impact (CVR, CAC, revenue).
• End-to-end funnel design experience across multiple verticals.
• Strong headline writing ability and direct response sensibility.
• Experience running structured experimentation programs with data-driven design.

Responsibilities

• Funnel Architecture: design paid acquisition funnels end-to-end from click to lead capture.
• Persona Translation: tailor variants per vertical to distinct audience segments.
• Interactive Tools: design quizzes, calculators, and qualification flows with branching logic.
• Editorial Long-Form: craft advertorials and pre-landers aligned to Forbes Advisor voice.
• Conversion Engineering: treat CRO as a design discipline with micro-commitments and flows.
• Experimentation and Production: run tests and build scalable templates and components.
• Mentorship: guide designers on funnel thinking and hiring as the function scales.

Skills

Growth design

Direct response design

Communication

Tools

Figma

Cursor

Job description

Forbes Advisor is seeking a Principal Designer to lead growth design, architecting end-to-end paid acquisition funnels across verticals. You will pair advertorials with interactive quizzes, calculators, and conversion flows tailored to audience personas, owning from click to conversion.

You'll report to the Head of Design and collaborate with Paid Media, Growth, Editorial, and Engineering. If you think in funnels and personas and treat CRO as a design problem, this role is for you.