Senior SDR Leader - Build & Elevate B2B Pipeline

Furza Training Group; Manchester; Hybrid; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Established team

Headcount approved

Recruitment underway

Growth remit

Job summary

Furza Training Group is seeking an experienced Sales Development Manager to lead an established BDR team in Manchester. You will coach, develop and drive the team's performance from meetings to pipeline, combining outbound messaging with data-driven coaching.

You'll own the team results, set cadence, align with marketing, and create a high-energy, accountable culture while managing 6–8 BDRs in a fast-growing, nearshore software services business.

Qualifications

• Experience leading outbound SDR/BDR teams in a B2B setting.
• Ability to coach on messaging, objections, and prospecting strategy.
• Track record of lifting performance and developing people.

Responsibilities

• Lead, manage and develop the BDR team.
• Own team performance across activity, meetings booked, opportunities and pipeline.
• Deliver structured coaching through call reviews and 1:1s.
• Onboard and ramp new team members.
• Drive outbound activity, pipeline quality and CRM discipline.
• Build operating rhythm with cadences, sequences and forecasting.
• Collaborate with sales and marketing on target accounts and campaigns.
• Use data to identify coaching opportunities and improve results.
• Create a high-energy, accountable culture.

Skills

Leadership

Outbound sales

CRM systems

Analytics

Communication

Phone outreach

Tools

CRM platforms

Sales engagement platforms

Reporting tools

Job description

Furza Training Group is seeking an experienced Sales Development Manager to lead an established BDR team in Manchester. You will coach, develop and drive the team's performance from meetings to pipeline, combining outbound messaging with data-driven coaching.

You'll own the team results, set cadence, align with marketing, and create a high-energy, accountable culture while managing 6–8 BDRs in a fast-growing, nearshore software services business.