Senior Salesforce Sales Cloud & CRM Analytics Lead

CEVA Logistics; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

CEVA Logistics is seeking a Senior Salesforce Business Analyst with strong CRM Analytics experience to drive the evolution of Salesforce Sales Cloud and Tableau CRM across an international environment. You will translate business needs into effective analytics, dashboards and reporting, working closely with Sales, Marketing and Data teams.

You will structure complex requirements, design CRM solutions, maintain data quality and manage the functional backlog.

Qualifications

• 5–7+ years of experience in Salesforce Business Analysis or similar
• Strong hands-on experience with Salesforce Sales Cloud
• Proven experience with CRM Analytics / Tableau CRM
• Experience designing dashboards, reports and analytics solutions from business requirements
• Good understanding of CRM data models, data flows and data quality
• Strong ability to structure and challenge complex business requirements
• Experience with Agile environments, including user stories, backlog and sprint cycles
• Fluent English, excellent communication skills

Responsibilities

• Gather, analyze and challenge requirements from Sales, Marketing and Data teams
• Translate business needs into user stories, functional specs, acceptance criteria and test cases
• Design and optimize processes within Salesforce Sales Cloud
• Maintain CRM Analytics dashboards and reporting
• Translate business questions into analytics and reporting solutions
• Ensure CRM data quality for reporting and analytics
• Manage functional backlog and support prioritization
• Coordinate stakeholders across business, IT, CRM and development
• Lead functional testing and UAT and support releases and adoption
• Contribute to continuous improvement of CRM processes and analytics capabilities

Skills

Salesforce Sales Cloud

CRM Analytics

Dashboards & reporting

Data quality

Agile methodologies

International stakeholders

English fluent

Tools

Salesforce

Tableau CRM

Job description

CEVA Logistics is seeking a Senior Salesforce Business Analyst with strong CRM Analytics experience to drive the evolution of Salesforce Sales Cloud and Tableau CRM across an international environment. You will translate business needs into effective analytics, dashboards and reporting, working closely with Sales, Marketing and Data teams.

You will structure complex requirements, design CRM solutions, maintain data quality and manage the functional backlog.