Senior Sales Development Representative - Team Lead

Strive - GTM Talent Partner; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Private healthcare

Wellness allowance

Hybrid work in London

Modern office and socials

Job summary

Strive - GTM Talent Partner partners with a fast-growing AI Engineering intelligence company to recruit a Senior SDR in London. The role combines personal outbound targets with leading a growing SDR team, coaching, training and outbound execution.

You will mentor SDRs, coach on cold calling, messaging, objections and pipeline generation while collaborating with AEs to build enterprise pipeline across EMEA.

Qualifications

• Proven SDR/BDR experience in B2B SaaS or tech environment.
• Strong outbound skills with history of hitting targets.
• Ability to mentor and coach junior SDRs is desirable.
• Comfortable engaging senior decision-makers and cross-functional teams.

Responsibilities

• Own and deliver against an individual outbound SDR target.
• Mentor and coach SDRs across messaging, calls, and pipeline generation.
• Work with SDR leadership to develop messaging, targeting, and workflows.
• Onboard newer team members and share best practices.
• Collaborate with Account Executives to build enterprise pipeline across EMEA.
• Develop outbound campaigns using multiple channels (phone, email, LinkedIn).
• Provide market feedback to improve GTM strategy and processes.

Skills

Proven SDR/BDR experience

Outbound prospecting

Leadership potential

Strong communication

Tools

LinkedIn

CRM (Salesforce)

Job description

Strive have partnered with one of the fastest-growing AI Engineering Intelligence companies in Europe, backed by leading VC investors and scaling rapidly as software engineering productivity and AI transformation become board-level priorities.

They’re now looking for a Senior Sales Development Representative in London who has already built strong outbound foundations and is ready to take their first step into leadership.

This is a true player-coach opportunity. You’ll continue owning your individual SDR target while mentoring and supporting a team of SDRs, helping with their day-to-day development, coaching, training, and outbound execution.

The Company

• Series A SaaS business backed by $6M ARR and growing rapidly
• Recognized by Gartner as a leading provider of software delivery analytics
• AI-powered Engineering Intelligence platform helping software teams understand productivity, delivery risk, and the impact of AI
• 25% of company revenue already generated from the US before building a dedicated US sales presence
• Continuing to scale its GTM organization across the UK and internationally

The Leadership & Culture

• Founder-led business with experienced leadership and multiple successful exits
• Fast-moving, collaborative environment across Sales, Marketing, Product, RevOps, and Engineering
• Strong emphasis on coaching, development, and internal progression
• High-ownership culture where SDRs are encouraged to contribute ideas around messaging, targeting, workflows, and GTM strategy
• Opportunity to work closely with SDR leadership and take on genuine responsibility for the development of the wider team

The Role & Package Details

• Senior SDR / player-coach position combining individual contribution with team leadership responsibilities
• £40,000 base salary with £55,000 OTE plus additional incentives and SPIFs
• Hybrid role based in Southwark, London with three days per week in the office
• Private healthcare, wellness allowance, modern office, and regular company socials
• Opportunity to mentor, coach, and support a team of SDRs without immediately taking on formal line management responsibility
• Clear progression path as the SDR organization continues to scale
• Enterprise-focused sales motion targeting senior engineering and technology leaders across EMEA

Key Responsibilities

• Own and deliver against an individual outbound SDR target
• Support the day-to-day running and development of a team of SDRs
• Mentor and coach SDRs across cold calling, messaging, objection handling, prospecting, and pipeline generation
• Help onboard and train newer members of the team and share best practices
• Prospect strategically into mid-market and enterprise technology organizations
• Build outbound campaigns across cold calling, email, LinkedIn, and modern GTM tools
• Engage CTOs, VPs of Engineering, Engineering Directors, and other senior technical stakeholders
• Work closely with AEs to generate qualified enterprise pipeline
• Provide feedback and market insight to help improve messaging, targeting, workflows, and outbound processes

Experience & Skills

• Proven SDR/BDR experience within B2B SaaS or a relevant technology environment
• Strong foundational outbound skills with a track record of hitting or exceeding targets
• Confident cold caller with experience generating pipeline through multiple outbound channels
• Some previous experience mentoring, coaching, onboarding, or supporting other SDRs is highly desirable
• Ready to take the first step into a leadership position while remaining hands-on and accountable for an individual number
• Strong communication skills with the ability to coach and motivate different personalities
• Comfortable engaging senior decision-makers and navigating more complex sales environments
• Curious, coachable, resilient, organized, and commercially minded
• Genuine interest in AI, software engineering, DevOps, or technical SaaS
• Comfortable working in a fast-moving environment where you’ll have significant ownership and visibility

What They’re Looking For

The ideal person is not someone looking to immediately move away from prospecting into management. They’re looking for a strong SDR who still enjoys being on the phones, generating pipeline, and carrying a number, but is ready for more responsibility. You should be someone other SDRs naturally turn to for advice, whether that’s helping with a difficult call, improving messaging, handling objections, staying organized, or getting back on track against target.

You’ll need to be able to manage your own performance while helping other SDRs improve theirs.

The Interview Process

• Introductory interview with the SDR Manager
• Practical outbound exercise focused on ICP selection, account targeting, messaging, and prospecting strategy
• Final presentation and interview with SDR leadership