Sales Development Representative

Driftrock; Greater London; Remote; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Fully remote work

Maternity and Paternity Package

Conference budget

Books budget

Monthly London socials or virtual meet

Share options

Pension scheme contribution

Vision Policy

Exclusive CharlieHR perks

ClassPass monthly credits

Cycle to work and electric car schemes

Birthday and anniversary celebrations

Remote working equipment set up

Job summary

Driftrock is hiring its first dedicated SDR to own outbound end to end. You will build target account lists, craft AI-assisted workflows, and run multi-channel sequences across email, phone, LinkedIn, and video to fuel our new-business pipeline.

You will qualify inbound leads quickly and report on outbound performance with a data-driven approach. The role offers fully remote work, a strong emphasis on experimentation, and the chance to shape an outbound function from scratch in a B2B software

Qualifications

• Track record of creating qualified pipeline as an SDR or similar outbound role.
• Experience building and optimizing multi-channel outbound sequences.
• Familiarity with AI tools for research, list building, and drafting.

Responsibilities

• Own outbound end-to-end from research to booked meetings.
• Qualify and route inbound leads quickly to the sales team.
• Design and iterate multi-channel sequences (email, phone, LinkedIn, video).
• Use AI to improve outreach, research, and personalization.
• Keep CRM clean and up-to-date; report on outbound performance.
• Carry out experiments to document repeatable playbooks.

Skills

Strong communication

Outbound sales

AI-assisted prospecting

CRM proficiency

Multi-channel outreach

Tools

CRM tools

Sequencing platforms

Lead enrichment

Job description

• This is our first dedicated SDR role, so you will own outbound from the ground up
• You will decide how we find and reach target accounts, build the sequences and systems that make it repeatable, and use AI to do the work of a much larger team
• The pipeline you create feeds directly into new business, which makes this one of the most visible and valued roles in the company
• You will be accountable for the top of our new-business pipeline: the volume and quality of qualified meetings and opportunities created from both outbound prospecting and inbound leads
• Build and run outbound end to end, from target account research through to booked meetings, without waiting for a playbook to be handed to you
• Qualify and route inbound leads quickly, so genuine buyers reach the sales team while they are still warm
• Design multi-channel sequences across email, phone, LinkedIn and video, and iterate on messaging based on what actually converts
• Use AI tools for research, list building, enrichment, personalisation and drafting, so you operate with the output of a full team
• Research target accounts, including automotive brands, retailers and e-mobility companies, and map the right people to reach within them
• Keep the CRM clean and current, so pipeline reporting is something the whole commercial team can trust
• Report on outbound performance and share what is working, turning your own experiments into a documented playbook others can build on
• —-Your first 90 days—-
• By day 30: you have mapped our ideal customer profile, our target account list, and the tools and data already in place, and you understand how leads flow through to the sales team today
• By day 60: you have launched your first outbound sequences and AI-assisted workflows, and qualified meetings are landing in the calendar
• By day 90: you are booking qualified meetings every week from a repeatable, documented playbook, with clear reporting on what is working

Benefits

• Fully remote work and flexible working hours
• Maternity and Paternity Package
• Budget to attend conferences or courses, & to purchase books to improve your skills
• Monthly socials at some fun venues and events in London. and/or virtual get-togethers
• Share options
• Pension scheme contribution
• Vision Policy
• Exclusive perks on CharlieHR
• ClassPass membership to get monthly free credits to spend on the best fitness classes of your choice
• Cycle to work and electric car schemes
• We celebrate birthdays and year anniversaries
• Remote working equipment set up

Strong, credible written and spoken communication that gets busy senior people to replyThe independence to own outbound solo, set your own priorities, and get on with the job with light oversightA structured, experiment-driven approach: you measure what you do and improve it week on weekA track record of creating qualified pipeline as an SDR or in a similar outbound role, ideally in B2B softwareSelf-motivation and resilience, and the drive to keep starting conversations even on the quiet daysFluency with AI tools for prospecting and outreach, and a habit of finding new ones to work faster and smarterComfort with modern sales tooling: CRM, sequencing and prospecting platforms, and lead enrichmentFamiliarity with marketing technology, lead generation or advertising platformsExperience being the first or only SDR, or otherwise building an outbound function from scratchExperience selling into automotive, mobility or another enterprise B2B market