Senior Programmatic Activation Manager

Adelphi Group; Greater London; In loco; GBP 65.000 - 95.000; Tempo pieno

Descrizione del lavoro

PHD EMEA in London is seeking a Brand Manager, Programmatic to join our central Digital Activation team. You’ll own programmatic builds, optimize reach and frequency, ensure trafficking and quality governance, and translate strategies into activation plans.

The role requires hands-on DV360 experience across display, video and Connected TV, strong Excel analytics, and collaboration across markets to deliver compelling brand outcomes.

Competenze

• Experience in programmatic activation, including hands-on campaign build and optimisation.
• Strong DV360 experience across display, online video and Connected TV.
• Experience delivering brand-focused programmatic campaigns with measurable reach and brand outcomes.
• Familiarity with brand suitability and verification tools such as IAS.
• Experience coordinating campaigns across multiple markets and stakeholders.
• Strong understanding of third-party tracking and ad tech.
• Excellent Excel skills and ability to interpret campaign data.
• Experience producing reporting with actionable insights.

Mansioni

• Own programmatic campaign builds, including setup, quality assurance and launch readiness.
• Manage reach and frequency optimisation against campaign plans, identifying and flagging delivery risks early.
• Oversee the quality of campaign execution, including trafficking, delivery monitoring and digital quality governance.
• Execute test-and-learn programmes and programmatic partnerships, ensuring activity aligns with agreed plans.
• Act as a key day-to-day contact for markets on brand campaign delivery.
• Develop weekly performance reporting, providing clear insights and recommendations.
• Work closely with Markets, Creative and Ad Operations to manage asset trafficking and creative dependencies.
• Translate communications strategies into effective activation plans, advising on audience segmentation, media quality and platform selection.
• Manage campaign trackers, activation documentation and governance processes across your area of responsibility.
• Pilot new brand formats and supply sources, measuring results against relevant benchmarks.
• Stay up to date with developments across DSPs, premium publishers and technology platforms, bringing new opportunities to the wider team.
• Identify opportunities across online video, Connected TV and emerging channels.
• Support the onboarding and development of team members, sharing knowledge and best practice across the wider Hub.

Conoscenze

Programmatic activation

DV360

Campaign analytics

Cross-market coordination

Excel

Ad tech knowledge

Strumenti

IAS

DSPs

Descrizione del lavoro

PHD EMEA in London is seeking a Brand Manager, Programmatic to join our central Digital Activation team. You’ll own programmatic builds, optimize reach and frequency, ensure trafficking and quality governance, and translate strategies into activation plans.

The role requires hands-on DV360 experience across display, video and Connected TV, strong Excel analytics, and collaboration across markets to deliver compelling brand outcomes.