Manager, Programmatic

PHD; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

PHD is seeking a Brand Manager, Programmatic to join our central Digital Activation team in London. You will own programmatic campaign builds, optimize reach and frequency, and ensure high-quality execution across markets for a leading sportswear brand.

Collaborate with Markets, Creative and Ad Operations, deliver weekly insights, and pilot new brand formats. A fast-paced, international environment with a strong emphasis on governance and data-driven decision making.

Qualifications

• Hands-on programmatic activation with campaign build and optimisation.

Responsibilities

• Own programmatic campaign builds, including setup, QA and launch readiness.

Skills

Programmatic activation

DV360

Brand metrics

Brand suitability tools (IAS)

Excel

Campaign data analysis

Stakeholder management

Reporting and insights

Multi-market coordination

Proactive risk spotting

Tools

DV360

IAS

Excel

Job description

PHD EMEA Business Unit, part of Omnicom Media (OM), is looking for a Brand manager, Programmatic to join our central Digital Activation team for one of the world’s most iconic sportswear and fashion brands. Our clients turn to us for superior media strategy, deep insights, and flawless execution of their digital marketing campaigns. We are delighted to be appointed as HSBC’s agency of record for our media services, strategic thinking a year ago and are continuing our collaboration into 2025.

Agency

PHd

Job Function

Media

Job Subfunction

Media Activation

What You’ll Be Doing

• Own programmatic campaign builds, including setup, quality assurance and launch readiness.
• Manage reach and frequency optimisation against campaign plans, identifying and flagging delivery risks early.
• Oversee the quality of campaign execution, including trafficking, delivery monitoring and digital quality governance.
• Execute test-and-learn programmes and programmatic partnerships, ensuring activity aligns with agreed plans.
• Act as a key day-to-day contact for markets on brand campaign delivery.
• Develop weekly performance reporting, providing clear insights and recommendations rather than simply reporting on results.
• Work closely with Markets, Creative and Ad Operations to manage asset trafficking and creative dependencies.
• Translate communications strategies into effective activation plans, advising on audience segmentation, media quality and platform selection.
• Manage campaign trackers, activation documentation and governance processes across your area of responsibility.
• Pilot new brand formats and supply sources, measuring results against relevant benchmarks.
• Stay up to date with developments across DSPs, premium publishers and technology platforms, bringing new opportunities to the wider team.
• Identify opportunities across online video, Connected TV and emerging channels.
• Support the onboarding and development of team members, sharing knowledge and best practice across the wider Hub.

About You

We’re looking for someone with strong hands-on programmatic experience who is passionate about delivering high-quality brand campaigns in a fast-paced, international environment.

You’ll Ideally Have

• Experience in programmatic activation, including hands-on campaign build and optimisation.
• Strong DV360 experience across display, online video and Connected TV.
• Experience delivering brand-focused programmatic campaigns, with an understanding of metrics including reach, frequency, attention and wider brand outcomes.
• Experience executing premium supply deals.
• Working knowledge of brand suitability and verification tools such as IAS.
• Experience coordinating campaigns across multiple markets and stakeholders.
• A strong understanding of third-party tracking and ad tech.
• Strong analytical skills, with confidence using Excel and interpreting campaign data.
• Experience producing reporting that provides clear insight and actionable recommendations.
• Excellent organisational skills, with the ability to manage multiple projects and priorities simultaneously.
• Strong communication and stakeholder management skills.
• A proactive, solutions-focused approach and the confidence to flag risks and opportunities early.
• Additional European language skills would be desirable but are not essential.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/