Associate Director, Programmatic

Adelphi Group; Greater London; Sur place; GBP 90 000 - 140 000; Plein temps

Résumé du poste

PHD EMEA is seeking an Associate Director, Brand, to lead the European programmatic capability within the central Digital Activation team. Based in Central London, you will own strategy, governance and activation quality, driving reach, attention and audience precision across markets.

The role sits in the Biddable CoE, overseeing senior advisory support and day-to-day activation delivery. You will work with Strategy, Planning, Data, Analytics and Operations teams, shaping best-in-class planning

Qualifications

• Experience in programmatic planning and activation, leading a channel or team.
• Brand-focused activation with emphasis on reach, frequency and brand outcomes.
• Expert across DV360 and the wider programmatic stack including YouTube and CTV.
• Experience negotiating partnerships and governance with stakeholders.
• Strong ability to interpret data, derive insights and inform strategy.

Responsabilités

• Define and lead European brand programmatic capability: strategy, governance and activation quality.
• Maximise campaign effectiveness through reach, attention, and audience precision.
• Lead the Centre of Excellence and advise markets while supporting delivery teams.
• Represent brand programmatic on steering committees and lead pod teams.

Connaissances

Programmatic planning

Team leadership

DV360 expert

Brand activation

Partnerships negotiation

Data & insights

Stakeholder management

Communication

Outils

DV360

YouTube

Display/Video

AV & CTV

Description du poste

Agency:

PHd

Job Function:

Media

Job Subfunction:

Media Activation

Job Description:

Agency:

PHD EMEA Business Unit, part of Omnicom Media (OM), is looking for an Associate Director, Brand, to join our central Digital Activation team. Our clients turn to us for superior media strategy, deep insights, and flawless execution of their digital marketing campaigns. Besides all the regular stuff about why working at PHD is amazing, this is the job for you, if you:

• want to join one of the most strategic and creative teams in the media industry.
• are excited about the opportunity to work on campaigns across many countries (across Europe and even the world).
• are passionate about multi-channel biddable marketing.
• want to be based in Central London.

We help our clients use data from digital biddable channels to turn critical audience insights into action & move our clients’ businesses forward. Our Digital Marketing services include Paid Search, Programmatic, Paid Social, SEO, Display/Behavioural Targeting, Mobile Marketing, eComm search optimization, & more.

Job Function:

Media

Job Subfunction:

Media Activation

Job Description:

The Brand Associate Director, Programmatic defines and leads adidas’ European brand programmatic capability: the strategy, suitability governance, and partnership approach, and the quality of activation delivered across markets. This role helps markets maximise campaign effectiveness through quality reach, attention, audience precision and media innovation.

The role sits at Tier 1 of the Hub capability framework and within the Biddable CoE, the senior advisory group across the Europe biddable operation. That means strategic ownership of the channel, escalation authority and accountability for the outcomes of the function.

The Centre of Excellence plays a dual role. It is the most senior group of consultants to local markets on best in class planning of biddable brand budgets, it is the programme management layer accountable for activation delivery. It advises on planning but does not own or deliver it, and it is not responsible for client relationships or plan sign off. Those remain with the local markets.

The Brand Associate Director, Programmatic reports into the Brand Lead, works alongside the Brand Social Channel Lead and the Performance Programmatic Channel Lead, represents brand programmatic on the Biddable Steering Committee, and leads the Pod Leads, Managers and core buying team who deliver activation day to day. Support comes from Strategy and Planning, Audience Insights and Operations, Data, Analytics and Reporting, and Media Operations, Platforms and Governance.

Skills and Experience:

• Experience working in programmatic planning & activation, including experience leading a channel or a team.
• Experience of brand focused activation, judged on reach, frequency, attention and brand outcome.
• Expert across DV360 & the wider programmatic stack, including display, online video, YouTube, AV & CTV
• Experience negotiating partnerships, direct or SSP partnerships
• Strong command of brand suitability & verification, including inclusion/ exclusion list governance and verification tools + knowledge of third party tracking and technologies
• Experience of reach and frequency planning and of interpreting attention or brand lift measurement
• Comfortable advising rather than directing, with the credibility to influence markets that hold their own plan ownership and client relationships
• A relationship builder: able to become a trusted name with senior stakeholders in major markets without holding formal ownership of the relationship
• Demonstrable passion Team management experience and a passion for developing people
• Strong organisational skills, able to manage multiple projects at once
• Able to manage the competing interests of client and markets in a culturally sensitive manner
• Excellent numerical skills and confidence analysing data using Excel
• A proactive self starter with excellent communication skills and responsive to feedback

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/