Brand Programmatic Lead: Activation & Growth

PHD; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

PHD is seeking a Brand Manager, Programmatic to join our central Digital Activation team in London. You will own programmatic campaign builds, optimize reach and frequency, and ensure high-quality execution across markets for a leading sportswear brand.

Collaborate with Markets, Creative and Ad Operations, deliver weekly insights, and pilot new brand formats. A fast-paced, international environment with a strong emphasis on governance and data-driven decision making.

Qualifications

• Hands-on programmatic activation with campaign build and optimisation.

Responsibilities

• Own programmatic campaign builds, including setup, QA and launch readiness.

Skills

Programmatic activation

DV360

Brand metrics

Brand suitability tools (IAS)

Excel

Campaign data analysis

Stakeholder management

Reporting and insights

Multi-market coordination

Proactive risk spotting

Tools

DV360

IAS

Excel

Job description

PHD is seeking a Brand Manager, Programmatic to join our central Digital Activation team in London. You will own programmatic campaign builds, optimize reach and frequency, and ensure high-quality execution across markets for a leading sportswear brand.

Collaborate with Markets, Creative and Ad Operations, deliver weekly insights, and pilot new brand formats. A fast-paced, international environment with a strong emphasis on governance and data-driven decision making.