Senior Brand Programmatic Director, Europe

Adelphi Group; Greater London; On-site; GBP 90,000 - 140,000; Full time

Job summary

PHD EMEA is seeking an Associate Director, Brand, to lead the European programmatic capability within the central Digital Activation team. Based in Central London, you will own strategy, governance and activation quality, driving reach, attention and audience precision across markets.

The role sits in the Biddable CoE, overseeing senior advisory support and day-to-day activation delivery. You will work with Strategy, Planning, Data, Analytics and Operations teams, shaping best-in-class planning

Qualifications

• Experience in programmatic planning and activation, leading a channel or team.
• Brand-focused activation with emphasis on reach, frequency and brand outcomes.
• Expert across DV360 and the wider programmatic stack including YouTube and CTV.
• Experience negotiating partnerships and governance with stakeholders.
• Strong ability to interpret data, derive insights and inform strategy.

Responsibilities

• Define and lead European brand programmatic capability: strategy, governance and activation quality.
• Maximise campaign effectiveness through reach, attention, and audience precision.
• Lead the Centre of Excellence and advise markets while supporting delivery teams.
• Represent brand programmatic on steering committees and lead pod teams.

Skills

Programmatic planning

Team leadership

DV360 expert

Brand activation

Partnerships negotiation

Data & insights

Stakeholder management

Communication

Tools

DV360

YouTube

Display/Video

AV & CTV

Job description

PHD EMEA is seeking an Associate Director, Brand, to lead the European programmatic capability within the central Digital Activation team. Based in Central London, you will own strategy, governance and activation quality, driving reach, attention and audience precision across markets.

The role sits in the Biddable CoE, overseeing senior advisory support and day-to-day activation delivery. You will work with Strategy, Planning, Data, Analytics and Operations teams, shaping best-in-class planning