Senior Programmatic Activation Manager

WPP Media Limited; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media in the UK is seeking an Activation Manager to lead the end-to-end activation of campaigns for a dedicated client portfolio. You will oversee the lifecycle, approve campaigns, and drive testing strategies to optimise performance.

You will collaborate with Solutions Planning, maintain strong client relationships, and marshal a data-driven approach using DSPs and analytics. This hybrid role requires strong Excel skills and proactive problem solving.

Qualifications

• Experience in Advertising Operations, Programmatic Trading, or Campaign Management.
• Familiarity with DSPs such as The Trade Desk, DV360, ADSP, Perion.
• Deep understanding of online advertising industry, targeting and metrics.
• Data-driven, performance-focused programmatic expertise.
• Independent yet collaborative with strong communication skills.

Responsibilities

• Oversees full lifecycle of campaign management for a portfolio of clients.
• Acts as final approval point for campaigns launched by the team.
• Drives testing strategy for the team's campaigns.

Skills

Advertising Operations

Programmatic Trading

Campaign Management

DSP familiarity

Data-driven

Time management

Tools

Excel

Job description

WPP Media in the UK is seeking an Activation Manager to lead the end-to-end activation of campaigns for a dedicated client portfolio. You will oversee the lifecycle, approve campaigns, and drive testing strategies to optimise performance.

You will collaborate with Solutions Planning, maintain strong client relationships, and marshal a data-driven approach using DSPs and analytics. This hybrid role requires strong Excel skills and proactive problem solving.