Senior Brand Programmatic Lead – Europe

PHD; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

PHD EMEA, part of Omnicom Media (OM), seeks an Associate Director, Brand to join our Central Digital Activation Team in London. You will define and lead the European brand programmatic capability, driving strategy, governance, and activation quality across markets.

You will work with Strategy and Planning, Audience Insights, Data, Analytics and Operations to maximise campaign effectiveness, lead the Pod Leads and core buying team, and influence senior stakeholders while developing people.

Qualifications

• Experience in programmatic planning & activation + leading a channel or team.
• Brand-focused activation with reach, frequency, attention outcomes.
• Expert across DV360 and broader programmatic stack (display, video, YouTube, AV, CTV).
• Experience negotiating partnerships (direct or SSP).
• Strong brand suitability, verification tools, and third-party tracking knowledge.
• Experience in reach/frequency planning and interpreting attention or brand lift.
• Ability to advise rather than direct, influencing markets with ownership constraints.
• Relationship builder with senior stakeholders in major markets.
• Proven people management and team development passion.
• Strong organisational and numerical skills; proficient with data.

Responsibilities

• Define and lead the European brand programmatic capability; strategy and governance.
• Own activation quality and partnership approaches across markets.
• Lead the CoE within the Hub and advise on planning without owning client relationships.
• Lead Pod Leads, Managers and core buying team in day-to-day activation.
• Collaborate with Strategy, Planning, Audience Insights and Operations, Data, Analytics and Reporting, and Governance.

Skills

Programmatic planning

Activation leadership

DV360 expertise

Partnership negotiation

Brand suitability & verification

Reach/frequency planning

Advising & influence

Stakeholder relationship building

Team management

Numerical analysis (Excel)

Effective communication

Tools

DV360

Programmatic stack

Job description

PHD EMEA, part of Omnicom Media (OM), seeks an Associate Director, Brand to join our Central Digital Activation Team in London. You will define and lead the European brand programmatic capability, driving strategy, governance, and activation quality across markets.

You will work with Strategy and Planning, Audience Insights, Data, Analytics and Operations to maximise campaign effectiveness, lead the Pod Leads and core buying team, and influence senior stakeholders while developing people.