Senior Product Analytics Lead

ASOS.com; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Employee discount

Employee sample sales

25 days paid annual leave + an extra

Discretionary bonus scheme

Private medical care scheme

Flexible benefits allowance

Personalised learning and development

Job summary

ASOS is seeking a Senior Product Analyst to shape the next wave of customer-facing experiences. You’ll go beyond analysis, leading how data informs product strategy, influence senior stakeholders, and drive measurable impact across the platform.

In this role you’ll own core KPIs, design and evaluate experiments, and partner with Product Managers, UX, and cross-functional teams to uncover high-impact opportunities and embed a culture of data-driven decision making.

Qualifications

• Strong analytical mindset and ability to structure ambiguous problems and translate data into actionable insight.
• Solid grounding in statistics, including hypothesis testing and experimental design.
• Advanced SQL skills and Python (pandas, NumPy) for large-scale data analysis.
• Proven experience leading A/B testing programmes and influencing product decisions through experimentation.
• Significant experience analysing customer behaviour within digital products or e-commerce platforms, with a focus on driving measurable improvements.
• Strong experience with data visualization tools (Power BI, Tableau, Looker) and storytelling for stakeholders.

Responsibilities

• Lead deep-dive analysis across customer funnels and journeys to identify high-impact opportunities.
• Own the design, execution, and evaluation of A/B tests and experimentation frameworks.
• Proactively identify growth opportunities and influence prioritisation through data-led recommendations.
• Translate complex data into clear narratives for both technical and non-technical audiences, including leadership.
• Partner with Product Managers and senior stakeholders to define product strategy through data and metrics.
• Build and evolve dashboards, reporting, and self-serve analytics to scale insight across teams.
• Mentor junior analysts and raise analytical quality across the team.

Skills

Analytical mindset

Statistics

SQL

Python

AB testing

Data visualization

Tools

Power BI

Tableau

Looker

Job description

ASOS is seeking a Senior Product Analyst to shape the next wave of customer-facing experiences. You’ll go beyond analysis, leading how data informs product strategy, influence senior stakeholders, and drive measurable impact across the platform.

In this role you’ll own core KPIs, design and evaluate experiments, and partner with Product Managers, UX, and cross-functional teams to uncover high-impact opportunities and embed a culture of data-driven decision making.