Senior Product Analytics Lead

SmartRecruiters, Inc.; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

25 days annual leave

Discretionary bonus

Private medical care

Flexible benefits allowance

Personalised learning opportunities

Job summary

ASOS, the online fashion retailer, is seeking a Senior Product Analyst to shape customer experiences through data-driven insight. You will own core KPIs, lead experimentation, and influence product strategy by partnering with Product Managers, UX, and leadership.

Build dashboards, mentor analysts, and drive growth with robust analytics. You will translate complex data into compelling narratives for both technical and non-technical audiences, supporting a culture of experimentation and continuous

Qualifications

• Strong analytical mindset with ability to translate data into actionable insight.
• Experience with hypothesis testing and experimental design in product teams.
• Proficient in SQL and Python for large-scale data analysis.
• Leadership in A/B testing and influencing product decisions through data.
• Proven ability to analyze digital/e-commerce customer behavior and drive improvements.
• Experience with data visualization tools and storytelling for stakeholders.

Responsibilities

• Lead deep-dive analyses of customer funnels to identify high-impact opportunities.
• Design, run, and evaluate A/B tests with statistical rigor and clear business impact.
• Translate data into narratives for technical and non-technical leadership audiences.
• Partner with Product Managers and senior stakeholders to define strategy via data.
• Build dashboards and self-serve analytics to scale insights across teams.
• Mentor junior analysts and raise analytical quality across the team.
• Influence prioritisation through data-led recommendations and experiments.

Skills

Analytical mindset

Statistics knowledge

Hypothesis testing

Experimental design

A/B testing

Data storytelling

Stakeholder influence

Mentoring juniors

Education

Bachelor’s or Master’s in a quantitative field

Tools

SQL

Python (pandas, NumPy)

Power BI

Tableau

Looker

Job description

ASOS, the online fashion retailer, is seeking a Senior Product Analyst to shape customer experiences through data-driven insight. You will own core KPIs, lead experimentation, and influence product strategy by partnering with Product Managers, UX, and leadership.

Build dashboards, mentor analysts, and drive growth with robust analytics. You will translate complex data into compelling narratives for both technical and non-technical audiences, supporting a culture of experimentation and continuous