Senior PPC Manager: £10M+ Budget, ROAS-Driven Growth

GSF Car Parts; Wolverhampton; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Flexible working

Hybrid working

Career progression

Job summary

GSF Car Parts in the United Kingdom is seeking a commercially driven PPC Manager to own paid search across Google Ads, Shopping and Performance Max, with oversight of sizeable budgets and a focus on ROAS and margin targets.

You will translate data into actionable insights for senior stakeholders, collaborate with trading, marketing and e-commerce teams, and stay ahead of industry updates while optimising account structure and bidding strategies.

Qualifications

• Experience managing £10m+ PPC budgets annually.
• Strong experience with Search, Shopping and Performance Max campaigns.
• Proficiency with GA4 and translating performance data into insights.
• Ability to communicate campaign performance to senior stakeholders.

Responsibilities

• Manage and optimise large-scale Google Ads campaigns across Search, Shopping and Performance Max.
• Oversee annual PPC budgets exceeding £10 million and ensure budget allocation.
• Monitor and improve KPIs including ROAS, CPA, revenue and profitability.
• Lead forecasting, pacing and spend management to maximise ROI.
• Collaborate with trading, marketing and e-commerce teams to support business objectives.

Skills

Google Ads

Budget management

GA4 analytics

Stakeholder communication

Cross-functional collaboration

Tools

Google Merchant Center

Product feed optimization

Job description

GSF Car Parts in the United Kingdom is seeking a commercially driven PPC Manager to own paid search across Google Ads, Shopping and Performance Max, with oversight of sizeable budgets and a focus on ROAS and margin targets.

You will translate data into actionable insights for senior stakeholders, collaborate with trading, marketing and e-commerce teams, and stay ahead of industry updates while optimising account structure and bidding strategies.