PPC Manager

Jackson Hogg; Gateshead; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Competitive salary

Excellent benefits

Job summary

A forward-thinking organisation is seeking a PPC Manager based in Gateshead to take ownership of Paid Search campaigns across Google and Bing. The successful candidate will strategise and optimise campaigns, manage large budgets, and collaborate with marketing teams to drive business performance. Candidates should have strong analytical skills and experience in managing PPC campaigns effectively.

Qualifications

• Hands-on experience managing PPC campaigns.
• Confident in handling large budgets and driving results.
• Strong working knowledge of GA4 and Google Tag Manager.
• Solid Excel/reporting skills (pivot tables, VLOOKUPs), plus experience with Looker Studio.
• Analytical mindset and a keen eye for performance insights and trends.
• Experience with shopping campaigns and familiarity with automotive inventory platforms (e.g. VDPs) is a plus.
• Proactive, detail-oriented, and comfortable juggling multiple campaigns at once.

Responsibilities

• Manage and optimize Paid Search campaigns.
• Conduct keyword research and write ad copy.
• Monitor metrics and report on campaign performance.
• Manage budgets to maximise results.
• Collaborate with SEO and marketing to develop cross-channel strategies.
• A/B test ad creatives and landing pages to improve results.
• Stay updated with platform updates, trends and best practices.

Skills

PPC campaign management

Data analysis

Keyword research

Budget management

A/B testing

Performance insights

Strong communication

Tools

Google Ads

Bing Ads

GA4

Google Tag Manager

Microsoft Excel

Looker Studio

Looker Studio

Shopping campaigns

Automotive inventory platforms

Excel (pivot tables, VLOOKUP)

Job description

Overview

PPC Manager

Hybrid – based in Gateshead

Full-Time | Permanent

Competitive Salary + Excellent Benefits

Are you a results-driven PPC expert looking to take full ownership of high-impact campaigns? Join a forward-thinking, high-growth organisation where your strategic thinking and optimisation skills will directly influence business performance.

My client is on the hunt for a PPC Manager who thrives in fast-paced environments, enjoys digging into data, and is eager to lead on the planning, execution and optimisation of Paid Search campaigns across Google and Bing.

This is a fantastic opportunity to step into a pivotal role within a collaborative marketing team, with full visibility of your contribution to traffic, leads, and ROI.

Responsibilities

• Strategising, managing, and optimising Paid Search campaigns across Google Ads and Microsoft Ads.
• Conducting keyword research, refining audience targeting, and writing compelling ad copy to boost performance.
• Monitoring and reporting on campaign metrics, identifying areas to increase CTR, conversion, and ROI.
• Managing budgets effectively to maximise results from every pound spent.
• Collaborating with SEO and marketing teams to develop cross-channel strategies and best practices.
• A/B testing ad creatives and landing pages to continually enhance results.
• Keeping up to date with platform updates, trends, and best practices

Qualifications

• Hands-on experience managing PPC campaigns in Google Ads, Bing Ads, and ideally SA360.
• Confident handling large budgets and driving tangible results in competitive industries such as automotive or retail.
• Strong working knowledge of GA4, Google Tag Manager, and Google Merchant Centre.
• Solid Excel/reporting skills (pivot tables, VLOOKUPs), plus experience with platforms like Looker Studio.
• Analytical mindset and a keen eye for performance insights and trends.
• Experience with shopping campaigns and familiarity with automotive inventory platforms (e.g. VDPs) is a plus.
• Proactive, detail-oriented, and comfortable juggling multiple campaigns at once.

Details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industries: Transportation, Logistics, Supply Chain and Storage