Digital Marketing Manager

GSF Car Parts; Wolverhampton; Hybrid; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Flexible and hybrid working options

Job summary

GSF Car Parts is seeking a commercially driven PPC Manager to own our paid search activity and drive profitable growth across digital channels. You will plan, manage and optimise large‑scale Google Ads campaigns, ensuring ROAS, CPA and margin targets are met.

The role requires hands‑on experience with Google Ads budgets of £10m+ annually, and strong data translation to insights for senior stakeholders. A hybrid working model is available in the UK.

Qualifications

• Commercially driven PPC Manager with data‑driven mindset.
• Significant experience managing multi‑million pound advertising budgets.
• Ability to translate data into actionable insights for senior stakeholders.
• Experience across Google Ads, Shopping and Performance Max.

Responsibilities

• Manage and optimise large‑scale Google Ads campaigns across Search, Shopping and Performance Max.
• Take ownership of annual PPC budgets exceeding £10 million with effective allocation.
• Monitor and improve performance against ROAS, CPA, revenue and margin targets.
• Lead forecasting, pacing and spend management to maximise ROI.
• Manage Google Merchant Center and product feeds for accuracy and compliance.
• Identify opportunities to improve account structure, bidding, audiences and creative.
• Produce regular performance reports and present findings to senior stakeholders.
• Collaborate with trading, marketing, e‑commerce and commercial teams.
• Stay up to date with platform updates and best practices in paid media.
• Support development and implementation of PPC strategies; handle day‑to‑day campaigns.

Skills

Google Ads

Budget management

GA4

Performance Max

Merchant Center

Feed management

Cross-channel marketing

Paid social (Meta, TikTok)

E-commerce performance

Tools

Google Analytics 4 (GA4)

Google Ads

Meta Ads Manager

TikTok Ads Manager

Feed management platforms

Job description

We are seeking a commercially driven and data-focused PPC Manager to take ownership of our paid search activity and drive profitable growth across our digital channels. This role will be responsible for planning, managing and optimising large-scale Google Ads campaigns, ensuring investment delivers against key performance metrics such as ROAS, CPA and margin targets.

The successful candidate will have significant experience managing substantial advertising budgets, a strong understanding of e-commerce performance marketing, and the ability to translate data into actionable insights for senior stakeholders.

Key Responsibilities

• Manage and optimise large-scale Google Ads campaigns across Search, Shopping and Performance Max.
• Take ownership of annual PPC budgets exceeding £10 million, ensuring effective budget allocation and performance management.
• Monitor, analyse and improve campaign performance against KPIs including ROAS, CPA, revenue and profitability targets.
• Lead budget forecasting, pacing and spend management to maximise return on investment.
• Manage and optimise Google Merchant Center, ensuring product feeds are accurate, compliant and fully optimised.
• Identify opportunities to improve account structure, bidding strategies, audience targeting and creative performance.
• Produce regular performance reports and communicate insights, recommendations and results to senior stakeholders.
• Work closely with trading, marketing, e-commerce and commercial teams to support wider business objectives.
• Stay current with industry developments, platform updates and emerging best practices within paid media.
• Support the development and implementation of PPC strategies while operating independently on day-to-day campaign management.
• Proven experience managing Google Ads budgets of £10m+ annually.
• Hands-on expertise across Search, Shopping and Performance Max campaigns.
• Strong experience with Google Merchant Center and product feed optimisation.
• Demonstrable track record of driving profitable growth through paid search activity.
• Experience working against performance targets including ROAS, CPA and margin objectives.
• Strong forecasting, budget pacing and financial management skills.
• Confidence using Google Analytics 4 (GA4) and translating performance data into meaningful business insights.
• Ability to communicate campaign performance effectively to senior stakeholders.
• Midweight-level experience with the ability to manage campaigns independently while contributing to wider strategic initiatives.
• Hands-on paid social experience across Meta and TikTok advertising platforms.
• Experience within the automotive industry.
• Experience in a retail business with both e-commerce and physical store/branch operations (omnichannel retail).
• Experience using feed management platforms and PPC automation scripts.
• Exposure to attribution modelling, customer journey analysis and cross-channel performance measurement.

Personal Attributes

• Commercially minded with a strong focus on profitability and business outcomes.
• Analytical and highly data-driven in decision making.
• Proactive, organised and able to manage multiple priorities effectively.
• Strong problem-solving skills with attention to detail.
• Collaborative team player with excellent stakeholder management skills.
• Curious and committed to continuous learning within digital marketing.

What We Offer

• Opportunity to manage significant advertising investment and directly influence business growth.
• A fast-paced and commercially focused environment.
• Career development and progression opportunities.
• Competitive salary and benefits package.
• Flexible and hybrid working options.

GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 218 branches nationwide and a turnover exceeding £500 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure.