PPC Manager

GSF Car Parts Limited; Wolverhampton; Hybrid; GBP 70,000 - 120,000; Full time

Benefits offered by this job

Hybrid working

Competitive salary

Career progression

Job summary

GSF Car Parts Limited is seeking a commercially driven PPC Manager to own paid search across Google Ads, Shopping and Performance Max, overseeing large-scale campaigns in a fast-paced ecommerce environment.

You will manage annual PPC budgets north of £10 million, translate data into actionable insights for senior stakeholders, and partner with trading, marketing, and e-commerce teams to maximise ROAS and margins. Hybrid working options available in the UK.

Qualifications

• Proven experience managing Google Ads budgets of £10m+ annually.
• Hands-on expertise across Search, Shopping and Performance Max campaigns.
• Strong experience with Google Merchant Center and product feed optimisation.
• Demonstrable track record of driving profitable growth through paid search activity.
• Experience working against performance targets including ROAS, CPA and margin objectives.
• Strong forecasting, budget pacing and financial management skills.
• Confidence using GA4 and translating performance data into meaningful business insights.
• Ability to communicate campaign performance effectively to senior stakeholders.
• Midweight-level experience with the ability to manage campaigns independently while contributing to wider strategic initiatives.

Responsibilities

• Manage Google Ads campaigns across Search, Shopping and Performance Max.
• Own annual PPC budgets exceeding £10 million, ensuring effective budget allocation and performance management.
• Monitor, analyse and improve campaign performance against KPIs including ROAS, CPA and margin targets.
• Lead budget forecasting, pacing and spend management to maximise return on investment.
• Manage and optimise Google Merchant Center, ensuring product feeds are accurate and fully optimised.
• Identify opportunities to improve account structure, bidding strategies, audience targeting and creative performance.
• Produce regular performance reports and communicate insights, recommendations and results to senior stakeholders.
• Work closely with trading, marketing, e-commerce and commercial teams to support wider business objectives.
• Stay current with industry developments, platform updates and emerging best practices within paid media.
• Support the development and implementation of PPC strategies while operating independently on day-to-day campaign management.

Skills

Google Ads

Budget forecasting

Data analysis

Stakeholder communication

Tools

Google Merchant Center

GA4

Job description

About The Role

We are seeking a commercially driven and data-focused PPC Manager to take ownership of our paid search activity and drive profitable growth across our digital channels. This role will be responsible for planning, managing and optimising large-scale Google Ads campaigns, ensuring investment delivers against key performance metrics such as ROAS, CPA and margin targets.

The successful candidate will have significant experience managing substantial advertising budgets, a strong understanding of e-commerce performance marketing, and the ability to translate data into actionable insights for senior stakeholders.

About You

Key Responsibilities

• Manage and optimise large-scale Google Ads campaigns across Search, Shopping and Performance Max.
• Take ownership of annual PPC budgets exceeding £10 million, ensuring effective budget allocation and performance management.
• Monitor, analyse and improve campaign performance against KPIs including ROAS, CPA, revenue and profitability targets.
• Lead budget forecasting, pacing and spend management to maximise return on investment.
• Manage and optimise Google Merchant Center, ensuring product feeds are accurate, compliant and fully optimised.
• Identify opportunities to improve account structure, bidding strategies, audience targeting and creative performance.
• Produce regular performance reports and communicate insights, recommendations and results to senior stakeholders.
• Work closely with trading, marketing, e-commerce and commercial teams to support wider business objectives.
• Stay current with industry developments, platform updates and emerging best practices within paid media.
• Support the development and implementation of PPC strategies while operating independently on day-to-day campaign management.

Essential Skills & Experience

• Proven experience managing Google Ads budgets of £10m+ annually.
• Hands-on expertise across Search, Shopping and Performance Max campaigns.
• Strong experience with Google Merchant Center and product feed optimisation.
• Demonstrable track record of driving profitable growth through paid search activity.
• Experience working against performance targets including ROAS, CPA and margin objectives.
• Strong forecasting, budget pacing and financial management skills.
• Confidence using Google Analytics 4 (GA4) and translating performance data into meaningful business insights.
• Ability to communicate campaign performance effectively to senior stakeholders.
• Midweight-level experience with the ability to manage campaigns independently while contributing to wider strategic initiatives.

Desirable Skills & Experience

• Hands-on paid social experience across Meta and TikTok advertising platforms.
• Experience within the automotive industry.
• Experience in a retail business with both e-commerce and physical store/branch operations (omnichannel retail).
• Experience using feed management platforms and PPC automation scripts.
• Exposure to attribution modelling, customer journey analysis and cross-channel performance measurement.

Personal Attributes

• Commercially minded with a strong focus on profitability and business outcomes.
• Analytical and highly data-driven in decision making.
• Proactive, organised and able to manage multiple priorities effectively.
• Strong problem-solving skills with attention to detail.
• Collaborative team player with excellent stakeholder management skills.
• Curious and committed to continuous learning within digital marketing.

What We Offer

• Opportunity to manage significant advertising investment and directly influence business growth.
• A fast-paced and commercially focused environment.
• Career development and progression opportunities.
• Competitive salary and benefits package.
• Flexible and hybrid working options.

About Us

GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 218 branches nationwide and a turnover exceeding £500 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure.