PPC Manager

GSF Car Parts; Wolverhampton; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Flexible working

Hybrid working

Career progression

Job summary

GSF Car Parts in the United Kingdom is seeking a commercially driven PPC Manager to own paid search across Google Ads, Shopping and Performance Max, with oversight of sizeable budgets and a focus on ROAS and margin targets.

You will translate data into actionable insights for senior stakeholders, collaborate with trading, marketing and e-commerce teams, and stay ahead of industry updates while optimising account structure and bidding strategies.

Qualifications

• Experience managing £10m+ PPC budgets annually.
• Strong experience with Search, Shopping and Performance Max campaigns.
• Proficiency with GA4 and translating performance data into insights.
• Ability to communicate campaign performance to senior stakeholders.

Responsibilities

• Manage and optimise large-scale Google Ads campaigns across Search, Shopping and Performance Max.
• Oversee annual PPC budgets exceeding £10 million and ensure budget allocation.
• Monitor and improve KPIs including ROAS, CPA, revenue and profitability.
• Lead forecasting, pacing and spend management to maximise ROI.
• Collaborate with trading, marketing and e-commerce teams to support business objectives.

Skills

Google Ads

Budget management

GA4 analytics

Stakeholder communication

Cross-functional collaboration

Tools

Google Merchant Center

Product feed optimization

Job description

About The Role

We are seeking a commercially driven and data-focused PPC Manager to take ownership of our paid search activity and drive profitable growth across our digital channels. This role will be responsible for planning, managing and optimising large-scale Google Ads campaigns, ensuring investment delivers against key performance metrics such as ROAS, CPA and margin targets.

About The Role

We are seeking a commercially driven and data-focused PPC Manager to take ownership of our paid search activity and drive profitable growth across our digital channels. This role will be responsible for planning, managing and optimising large-scale Google Ads campaigns, ensuring investment delivers against key performance metrics such as ROAS, CPA and margin targets.
The successful candidate will have significant experience managing substantial advertising budgets, a strong understanding of e-commerce performance marketing, and the ability to translate data into actionable insights for senior stakeholders.

About You

Key Responsibilities

• Manage and optimise large-scale Google Ads campaigns across Search, Shopping and Performance Max.
• Take ownership of annual PPC budgets exceeding £10 million, ensuring effective budget allocation and performance management.
• Monitor, analyse and improve campaign performance against KPIs including ROAS, CPA, revenue and profitability targets.
• Lead budget forecasting, pacing and spend management to maximise return on investment.
• Manage and optimise Google Merchant Center, ensuring product feeds are accurate, compliant and fully optimised.
• Identify opportunities to improve account structure, bidding strategies, audience targeting and creative performance.
• Produce regular performance reports and communicate insights, recommendations and results to senior stakeholders.
• Work closely with trading, marketing, e-commerce and commercial teams to support wider business objectives.
• Stay current with industry developments, platform updates and emerging best practices within paid media.
• Support the development and implementation of PPC strategies while operating independently on day-to-day campaign management.

Essential Skills & Experience

• Proven experience managing Google Ads budgets of £10m+ annually.
• Hands-on expertise across Search, Shopping and Performance Max campaigns.
• Strong experience with Google Merchant Center and product feed optimisation.
• Demonstrable track record of driving profitable growth through paid search activity.
• Experience working against performance targets including ROAS, CPA and margin objectives.
• Strong forecasting, budget pacing and financial management skills.
• Confidence using Google Analytics 4 (GA4) and translating performance data into meaningful business insights.
• Ability to communicate campaign performance effectively to senior stakeholders.
• Midweight-level experience with the ability to manage campaigns independently while contributing to wider strategic initiatives.

Desirable Skills & Experience

• Hands-on paid social experience across Meta and TikTok advertising platforms.
• Experience within the automotive industry.
• Experience in a retail business with both e-commerce and physical store/branch operations (omnichannel retail).
• Experience using feed management platforms and PPC automation scripts.
• Exposure to attribution modelling, customer journey analysis and cross-channel performance measurement.

Personal Attributes

• Commercially minded with a strong focus on profitability and business outcomes.
• Analytical and highly data-driven in decision making.
• Proactive, organised and able to manage multiple priorities effectively.
• Strong problem-solving skills with attention to detail.
• Collaborative team player with excellent stakeholder management skills.
• Curious and committed to continuous learning within digital marketing.

What We Offer

• Opportunity to manage significant advertising investment and directly influence business growth.
• A fast-paced and commercially focused environment.
• Career development and progression opportunities.
• Competitive salary and benefits package.
• Flexible and hybrid working options.

About Us

GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 218 branches nationwide and a turnover exceeding £500 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure.
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