PPC & Performance Marketing Manager

Car Planet; Enfield; On-site; GBP 55,000 - 90,000; Full time

Job summary

Car Planet, part of a growing UK automotive group, is seeking a hands-on PPC specialist to own Google Ads across Car Planet, Cardaddys and future B2B software platforms.

You will manage campaigns with over £100k monthly spend, drive vehicle sales, finance applications and SaaS enquiries, and work closely with in-house developers and commercial teams to deliver measurable growth.

Qualifications

• 5+ years hands-on Google Ads experience.
• Proven experience managing significant PPC budgets.
• Strong analytical and commercial mindset.

Responsibilities

• Manage and optimise Google Ads campaigns across Car Planet, Cardaddys and our future B2B software platforms.
• Drive vehicle sales, vehicle buying leads, finance applications and SaaS enquiries.
• Analyse campaign performance and identify growth opportunities.
• Work closely with our in house developers, commercial teams and senior management.
• Support Meta, Snapchat and other paid media channels where appropriate.

Skills

Google Ads

PPC management

Budget management

Analytical mindset

Commercial mindset

Job description

Reporting to: CCO

We are one of the UK's fastest growing automotive groups, operating Car Planet, Cardaddys and a growing portfolio of automotive technology platforms.

We're looking for a hands on PPC specialist to take ownership of Google Ads across our brands, managing over £100,000 per month in advertising spend.

This role is focused on real business outcomes, not vanity metrics. We care about vehicle sales, finance applications, vehicle purchases and revenue generated.

Responsibilities

• Manage and optimise Google Ads campaigns across Car Planet, Cardaddys and our future B2B software platforms
• Drive vehicle sales, vehicle buying leads, finance applications and SaaS enquiries
• Analyse campaign performance and identify growth opportunities
• Work closely with our in house developers, commercial teams and senior management
• Support Meta, Snapchat and other paid media channels where appropriate

Requirements

• 5+ years hands-on Google Ads experience
• Proven experience managing significant PPC budgets
• Strong analytical and commercial mindset

Highly Desirable

• Automotive industry experience
• Car finance brokerage experience
• Experience managing £100k+ monthly ad budgets
• B2B lead generation experience

This is a hands-on role for someone who enjoys being in the platforms every day, testing, optimising and driving measurable growth.