Senior Performance Marketing Analyst – ROI & ROAS

Allwyn UK; Watford; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Company Bonus Scheme

Matched pension contributions up to 8.

26 days annual leave + 2 Life Days (vs

Job summary

Allwyn UK is seeking a Senior Analyst - Performance Marketing to design and deliver analytical products that optimise ROI and ROAS for paid media. You will partner with Marketing, CRM and the media agency to translate questions into robust, repeatable analytics and dashboards.

You will own hands‑on delivery, build reusable datasets, and support MMM inputs while ensuring data quality and actionable insights for decision makers.

Qualifications

• Proven hands-on experience in performance marketing analytics.
• Strong SQL, Python or R skills for deep-dive analysis and automation.
• Experience translating business needs into analytical product specs and dashboards.

Responsibilities

• Define analytical products for paid media ROI/ROAS optimisation with clear use cases and data needs.
• Collaborate with marketing, CRM and media agencies to align measurement and outcomes.
• Deliver end-to-end analytical products from discovery through deployment and enablement.

Skills

Performance marketing

SQL

Python/R

Analytical product design

Stakeholder collaboration

Tools

Jira

Confluence

Job description

Allwyn UK is seeking a Senior Analyst - Performance Marketing to design and deliver analytical products that optimise ROI and ROAS for paid media. You will partner with Marketing, CRM and the media agency to translate questions into robust, repeatable analytics and dashboards.

You will own hands‑on delivery, build reusable datasets, and support MMM inputs while ensuring data quality and actionable insights for decision makers.