Senior Performance Marketing Analyst — ROI & ROAS

Allwyn; Watford; On-site; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Company Bonus Scheme

Matched pension contributions up to 8.

26 days annual leave + 2 Life Days

Private Health Cover

Private Medical

Income Protection

Flexible Benefits - EV Scheme, Will, D

Wellness Allowance £500

Employee Assistance Programme

Discounted Health Assessments

Volunteering Days

Matched Funding

Job summary

Allwyn is seeking a Senior Analyst - Performance Marketing in Watford to shape analytical products that drive ROI and ROAS for paid media. You will work with the Marketing squad and partners to translate business questions into robust analytics and reusable datasets.

You will own delivery from discovery to production, building dashboards and models with SQL, Power BI and Python or R, and you will influence spend allocation and optimisations across campaigns and audiences.

Qualifications

• Proven experience in hands-on performance marketing or marketing analytics.
• Strong hands-on skills in SQL, Python or R for deep-dive analysis and automation.
• Experience translating business needs into analytical product specifications and delivering reusable datasets, measurement frameworks or dashboards.

Responsibilities

• Define analytical products that enable paid media ROI and ROAS optimisation, translating business questions into use cases and criteria.
• Collaborate with performance marketing stakeholders, CRM teams and agencies to connect paid media and customer outcomes.
• Deliver hands-on delivery of analytical products from discovery to implementation with validation and documentation.
• Build reusable datasets, dashboards and automated outputs using SQL, Power BI and Python or R.
• Deliver deep-dive analysis of channel, campaign and customer performance and translate findings into recommendations.
• Partner with data engineering and media teams to implement analytical requirements and data integration.
• Prepare model inputs and validate outputs for Marketing Mix Modelling discussions.
• Assess attribution outputs and reconcile differences between platforms and internal reports.
• Communicate findings clearly to technical and non-technical stakeholders with actionable next steps.
• Apply privacy and data-use standards and contribute to documentation and knowledge sharing.

Skills

Performance marketing

SQL

Python

R

Data modelling

ETL/ELT

Campaign taxonomies

Tracking requirements

Attribution insights

CRM collaboration

Marketing Mix Modelling

Experimentation

Jira

Confluence

Tools

Jira

Confluence

Job description

Allwyn is seeking a Senior Analyst - Performance Marketing in Watford to shape analytical products that drive ROI and ROAS for paid media. You will work with the Marketing squad and partners to translate business questions into robust analytics and reusable datasets.

You will own delivery from discovery to production, building dashboards and models with SQL, Power BI and Python or R, and you will influence spend allocation and optimisations across campaigns and audiences.