Senior Performance Marketing Analyst

Premier Inn; Greater London; Hybrid; GBP 50,000 - 55,000; Full time

Benefits offered by this job

Health insurance

Pension matching

Bonus up to 15%

Hybrid work arrangement

Job summary

Premier Inn is seeking a Senior Performance Marketing Analyst in London to translate complex digital performance data into clear, commercial recommendations. You will collaborate with Performance Marketing and the Commercial & Trading teams to drive smarter marketing investment, customer acquisition and revenue growth.

You will turn insights into tangible actions, manage an analytical backlog, and regularly present findings to stakeholders, influencing weekly marketing and commercial decisions.

Qualifications

• Proven experience in Performance Marketing or ecommerce analysis.
• Experience with Adobe Analytics or Google Analytics.
• Strong knowledge of metrics such as traffic, conversion, revenue, CPC/CPM, ROAS and ROI.
• Commercial mindset to understand marketing spend and identify optimization opportunities.
• Ability to translate data into actionable recommendations for stakeholders.
• Strong stakeholder management and presentation skills.
• Ability to manage multiple requests and prioritise workload.
• Experience in a consumer-facing business is advantageous.
• BI tools and Databricks experience would be useful but not essential.

Responsibilities

• Analyse digital performance across traffic, conversion, revenue and booking behaviour.
• Identify trends, interrogate performance and translate findings into tangible actions.
• Partner with Performance Marketing and wider Commercial & Trading teams.
• Own analytical backlog and prioritise work with biggest impact.
• Present findings and recommendations to stakeholders; contribute to weekly marketing and commercial discussions.

Skills

Analytical experience

Performance Marketing

eCommerce

Adobe Analytics

Google Analytics

ROAS/ROI understanding

Stakeholder management

Presentation skills

Prioritisation

BI tools

Databricks

Consumer-facing experience

Tools

Adobe Analytics

Google Analytics

Databricks

BI Tools

Job description

Location: Chancery Lane (WC2A 1EN), hybrid working 3 days in the office, 2 days working from home/another location

Function: Trading

Salary: £50,000 - £55,000 dependant on skills and experiences + up to 15% bonus + health + up to 10% matched pension + bens

Do you want to use data to influence real marketing decisions for one of the UK’s best-known hospitality brands?

We’re looking for a Senior Performance Marketing Analyst to join Premier Inn, playing a key role in helping our Performance Marketing team understand what’s working, what isn’t and where we should act next.

This isn’t a role where analysis simply ends with a dashboard. You’ll turn complex digital performance data into clear, commercial recommendations, helping us make better decisions around marketing investment, customer acquisition, conversion and revenue.

You will form close partnerships with Performance Marketing and our wider Commercial & Trading teams, and analyse digital performance across areas such as traffic, conversion, revenue and booking behaviour. You’ll identify trends, interrogate performance and translate your findings into tangible actions that can improve results.

Business partnering the Performance Marketing team, you’ll take ownership of your analytical backlog, prioritising the work that will make the biggest difference. You’ll also be comfortable bringing your insights to life, regularly presenting findings and recommendations to stakeholders and contributing to weekly marketing and commercial conversations.

What we’re looking for

You’ll ideally bring:

• Strong analytical experience gained within Performance Marketing, or eCommerce
• Experience using Adobe Analytics or comparable web analytics tools such as Google Analytics
• A strong understanding of metrics such as traffic, conversion, revenue, CPC / CPM, ROAS / Cost of Sale and ROI
• The commercial mindset to understand marketing spend and identify opportunities to improve performance
• Confidence turning complex data into clear, actionable recommendations
• Strong stakeholder management and presentation skills
• The ability to manage competing requests, prioritise effectively and own your workload
• Experience within a consumer-facing business would be particularly valuable
• BI tools and Databricks experience would be useful, but aren’t essential

This is a brilliant opportunity for an analyst who wants to get closer to the commercial decisions and see their insight genuinely influence how a major consumer brand drives digital growth.

We’re proud to be a Top Employer for 14 consecutive years, a top apprenticeship employer, a Leader in Stonewall’s Proud Employer Accreditation, and a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix.

Join Premier Inn and help develop the skills, leaders and capabilities that will power our future success.