Product - Business Analyst

Whitbread PLC; Greater London; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

Whitbread PLC in London is seeking a Business Analyst to join the Commercial Technology team, supporting the platforms powering the digital experience for Premier Inn and Whitbread. This hybrid role places you at the heart of our content and digital ecosystem, translating business needs into clear user stories and acceptance criteria.

You'll work with Product, Content, UX, Engineering and QA to shape delivery, facilitate workshops, refine backlogs and ensure solutions meet customer needs across

Qualifications

• Experience as a Business Analyst in digital, web, CMS or product-led environments.
• Strong experience with Adobe Experience Manager (AEM) or similar CMS.
• Proven stakeholder management and workshop facilitation.
• Experience writing user stories, acceptance criteria and documenting processes.
• Background in Agile delivery teams.
• Experience using Jira and Confluence.
• Exposure to Miro and Figma is beneficial.
• Hospitality, travel or e-commerce experience is advantageous but not essential.

Responsibilities

• Gather, analyse and document business requirements for AEM and digital platforms.
• Create epics, user stories, process maps and acceptance criteria.
• Facilitate workshops and engage stakeholders across Product, Marketing, Content, UX and Technology teams.
• Supporting backlog refinement, roadmap planning and delivery readiness.
• Working closely with developers, QA and product teams to ensure solutions meet business and customer needs.
• Supporting testing, UAT and successful delivery of change initiatives.

Skills

Stakeholder management

Workshop facilitation

User stories writing

Agile methodologies

Requirement gathering

Tools

Jira

Confluence

Adobe Experience Manager (AEM)

Miro

Figma

Job description

Job Title: Business Analyst

Location: Chancery Lane, London (Hybrid)

Salary: £60,000 - £70,000 + Benefits

We're recruiting for a Business Analyst to join our Commercial Technology team, supporting the platforms that power the digital experience across Premier Inn and the wider Whitbread business. This role sits within the AEM (Adobe Experience Manager) Team, working at the heart of our content and digital ecosystem to help deliver customer-focused improvements across our websites and connected services.

Working alongside Product, Content, UX, Engineering and QA teams, you'll investigate business and customer needs, translate requirements into clear user stories and acceptance criteria, and help shape the delivery of solutions within a fast-paced environment.

What you'll be doing

• Gathering, analysing and documenting business requirements for AEM and associated digital platforms.
• Creating epics, user stories, process maps and acceptance criteria.
• Facilitating workshops and engaging stakeholders across Product, Marketing, Content, UX and Technology teams.
• Supporting backlog refinement, roadmap planning and delivery readiness.
• Working closely with developers, QA and product teams to ensure solutions meet business and customer needs.
• Supporting testing, UAT and successful delivery of change initiatives.

What we're looking for

• Previous Business Analyst experience within digital, web, CMS or product-led environments.
• Strong experience with Adobe Experience Manager (AEM) or a similar enterprise CMS platform.
• Proven stakeholder management and workshop facilitation skill
• Experience writing user stories, acceptance criteria and documenting processes.
• Background working within Agile delivery teams.
• Experience using Jira and Confluence.
• Exposure to Miro and Figma would be beneficial.
• Hospitality, travel or e-commerce experience would be advantageous but is not essential.

Why join us?

You’ll be joining a collaborative, international team with a strong delivery culture, working on platforms that support millions of customer interactions across one of the UK's leading hospitality brands.

This is an excellent opportunity for someone who can quickly establish themselves within the team and make an immediate impact.