Senior Performance Marketing Analyst

Premier-Inn; Camden Town; Hybrid; GBP 50,000 - 55,000; Full time

Benefits offered by this job

Health insurance

Pension matched up to 10%

Bens

Job summary

Premier Inn is seeking a Senior Performance Marketing Analyst to join our Commercial & Trading team in London (Chancery Lane, WC2A 1EN). This hybrid role involves 3 days in the office and 2 days working from home, turning complex digital performance data into clear, commercial recommendations that shape marketing investment, customer acquisition, conversion and revenue.

You will partner with Performance Marketing and cross-functional teams to analyse traffic, conversion, revenue and booking

Qualifications

• Strong analytical experience in Performance Marketing or E‑commerce.
• Experience using Adobe Analytics or Google Analytics.
• Understanding of traffic, conversion, revenue, CPC/CPM, ROAS and ROI.
• Commercial mindset to understand marketing spend and identify opportunities.
• Ability to turn complex data into clear, actionable recommendations.
• Stakeholder management and presentation skills.
• Ability to manage competing requests and prioritise workload.
• Experience in a consumer-facing business is valuable.
• BI tools and Databricks experience would be useful.

Responsibilities

• Analyze digital performance across traffic, conversion, revenue and booking behaviour.
• Turn data into clear, commercial recommendations.
• Partner with Performance Marketing and wider Commercial & Trading teams.
• Regularly present findings and recommendations to stakeholders.
• Own the analytical backlog and prioritise high-impact work.

Skills

Performance analytics

Ecommerce analytics

Data storytelling

Stakeholder mgmt

Presentation skills

Prioritisation

Commercial mindset

Consumer-facing experience

Data-driven decisions

Tools

Adobe Analytics

Google Analytics

BI tools

Databricks

Job description

Senior Performance Marketing Analyst

Location: Chancery Lane (WC2A 1EN), hybrid working 3 days in the office, 2 days working from home/another location

Function: Trading

Salary: £50,000 - £55,000 dependant on skills and experiences + up to 15% bonus + health + up to 10% matched pension + bens

Do you want to use data to influence real marketing decisions for one of the UK's best-known hospitality brands?

We're looking for a Senior Performance Marketing Analyst to join Premier Inn, playing a key role in helping our Performance Marketing team understand what's working, what's not and where we should act next.

This isn't a role where analysis simply ends with a dashboard. You'll turn complex digital performance data into clear, commercial recommendations, helping us make better decisions around marketing investment, customer acquisition, conversion and revenue.

You will form close partnerships with Performance Marketing and our wider Commercial & Trading teams, and analyse digital performance across areas such as traffic, conversion, revenue and booking behaviour. You'll identify trends, interrogate performance and translate your findings into tangible actions that can improve results.

Busineee partnering the Performance Marketing team, you'll take ownership of your analytical backlog, prioritising the work that will make the biggest difference. You'll also be comfortable bringing your insights to life, regularly presenting findings and recommendations to stakeholders and contributing to weekly marketing and commercial conversations.

What we're looking for

You'll ideally bring:

• Strong analytical experience gained within Performance Marketing, or eCommerce
• Experience using Adobe Analytics or comparable web analytics tools such as Google Analytics
• A strong understanding of metrics such as traffic, conversion, revenue, CPC / CPM, ROAS / Cost of Sale and ROI
• The commercial mindset to understand marketing spend and identify opportunities to improve performance
• Confidence turning complex data into clear, actionable recommendations
• Strong stakeholder management and presentation skills
• The ability to manage competing requests, prioritise effectively and own your workload
• Experience within a consumer-facing business would be particularly valuable
• BI tools and Databricks experience would be useful, but aren't essential

This is a brilliant opportunity for an analyst who wants to get closer to the commercial decisions and see their insight genuinely influence how a major consumer brand drives digital growth.

We're proud to be a Top Employer for 14 consecutive years, a top apprenticeship employer, a Leader in Stonewall's Proud Employer Accreditation, and a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix.

Join Whitbread and help develop the skills, leaders and capabilities that will power our future success.