Senior Performance Marketing Analyst - Data-Driven Growth

Premier Inn; Greater London; Hybrid; GBP 50,000 - 55,000; Full time

Benefits offered by this job

Health insurance

Pension matching

Bonus up to 15%

Hybrid work arrangement

Job summary

Premier Inn is seeking a Senior Performance Marketing Analyst in London to translate complex digital performance data into clear, commercial recommendations. You will collaborate with Performance Marketing and the Commercial & Trading teams to drive smarter marketing investment, customer acquisition and revenue growth.

You will turn insights into tangible actions, manage an analytical backlog, and regularly present findings to stakeholders, influencing weekly marketing and commercial decisions.

Qualifications

• Proven experience in Performance Marketing or ecommerce analysis.
• Experience with Adobe Analytics or Google Analytics.
• Strong knowledge of metrics such as traffic, conversion, revenue, CPC/CPM, ROAS and ROI.
• Commercial mindset to understand marketing spend and identify optimization opportunities.
• Ability to translate data into actionable recommendations for stakeholders.
• Strong stakeholder management and presentation skills.
• Ability to manage multiple requests and prioritise workload.
• Experience in a consumer-facing business is advantageous.
• BI tools and Databricks experience would be useful but not essential.

Responsibilities

• Analyse digital performance across traffic, conversion, revenue and booking behaviour.
• Identify trends, interrogate performance and translate findings into tangible actions.
• Partner with Performance Marketing and wider Commercial & Trading teams.
• Own analytical backlog and prioritise work with biggest impact.
• Present findings and recommendations to stakeholders; contribute to weekly marketing and commercial discussions.

Skills

Analytical experience

Performance Marketing

eCommerce

Adobe Analytics

Google Analytics

ROAS/ROI understanding

Stakeholder management

Presentation skills

Prioritisation

BI tools

Databricks

Consumer-facing experience

Tools

Adobe Analytics

Google Analytics

Databricks

BI Tools

Job description

Premier Inn is seeking a Senior Performance Marketing Analyst in London to translate complex digital performance data into clear, commercial recommendations. You will collaborate with Performance Marketing and the Commercial & Trading teams to drive smarter marketing investment, customer acquisition and revenue growth.

You will turn insights into tangible actions, manage an analytical backlog, and regularly present findings to stakeholders, influencing weekly marketing and commercial decisions.