E-Commerce Analyst

Whitbread PLC; Greater London; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Bonus up to 15%

Health

Pension up to 10% matched

25 days holiday

Job summary

Whitbread PLC is recruiting an eCommerce Analyst to join the Commercial Analytics team, supporting Premier Inn’s digital performance. The role blends analytics across website and app with experimentation, insight and commercial impact.

You will design tests, build dashboards, and translate complex data into actionable recommendations for senior stakeholders. The position is hybrid in London, with a salary of £45,000–£50,000 plus bonus and benefits.

Qualifications

• Proven experience in a similar E‑commerce analytics role.
• Strong experience analysing digital performance across websites, apps and journeys.
• Excellent commercial awareness with ability to link performance data to revenue.
• Experience with large, complex datasets and models.
• Strong stakeholder management with ability to influence senior leaders.
• Proficient in Adobe Analytics; data manipulation and visualization; strong Excel.

Responsibilities

• Analyse digital performance across our website and app, identifying trends and opportunities relating to traffic, conversion, revenue and customer behaviour.
• Evaluate the impact of product changes and optimisation initiatives to measure commercial benefits.
• Design, measure and interpret tests to improve digital performance.
• Develop reporting frameworks and dashboards that support monitoring of commercial initiatives, marketing activity, customer journeys and user experience programmes.
• Leverage data to generate meaningful insights and support decision-making.
• Partner closely with other teams across Commercial, such as eCommerce, Product, and Performance Marketing.
• Translate complex datasets into clear, actionable recommendations for both technical and non‑technical audiences.
• Present findings and business cases to stakeholders, influencing prioritisation decisions and securing buy‑in for change.
• Identify opportunities to improve customer experience, conversion and digital revenue through strategic and tactical initiatives.
• Promote understanding and adoption of digital analytics tools within the wider Commercial and Marketing teams.

Skills

E‑commerce analytics

Stakeholder management

Data interpretation

Commercial acumen

Communication

Tools

Adobe Analytics

Excel

Data visualization tools

Job description

We're Hiring: eCommerce Analyst - Premier Inn & Whitbread

Do you love turning digital data into commercial action?

We're looking for an eCommerce Analyst to join our Commercial Analytics team at Whitbread, supporting the digital performance of Premier Inn, one of the UK's most recognised hospitality brands.

You'll be working at the intersection of eCommerce, Digital Product and Commercial Performance, helping to shape the future of our website and app through analysis, experimentation and insight.

Location: Chancery Lane, WC2A 1EN, hybrid working 3 days in the office, 2 days working from home/another location

Function: Commercial

Salary: £45,000 to £50,000 dependant on skills and experiences + up to 15% bonus + health + up to 10% matched pension + 25 days holiday + bens

What you'll be doing:

• Analyse digital performance across our website and app, identifying trends and opportunities relating to traffic, conversion, revenue and customer behaviour.
• Evaluate the impact of product changes, feature releases and optimisation initiatives, to measure commercial benefits.
• Design, measure and interpret tests to improve digital performance/
• Develop reporting frameworks and dashboards that support monitoring of commercial initiatives, marketing activity, customer journeys and user experience programmes.
• Leverage data to generate meaningful insights and support decision-making.
• Partner closely with other teams across Commercial, such as eCommerce, Product, and Performance Marketing.
• Translate complex datasets into clear, actionable recommendations for both technical and non-technical audiences.
• Present findings and business cases to stakeholders, influencing prioritisation decisions and securing buy-in for change.
• Identify opportunities to improve customer experience, conversion and digital revenue through both strategic and tactical initiatives.
• Promote understanding and adoption of digital analytics tools and insights within the wider Commercial and Marketing teams.

Why you'll love it here:

• Work across eCommerce, Digital Product and Performance Marketing, influencing key strategic decisions
• Excellent opportunities for career progression within Commercial Analytics, Product, eCommerce and the wider business.
• Work within a data-driven culture where your recommendations lead to real commercial outcomes.

What you'll need:

• Proven experience in a similar E Commerce based analytical role.
• Strong experience analysing digital performance across websites, apps and online customer journeys.
• Excellent commercial awareness, with the ability to connect performance data to revenue.
• Experience working with large, complex datasets and models within an expanding organisation.
• Strong stakeholder management skills, with the confidence to challenge, influence and secure buy-in from senior leaders.
• The ability to move from data analysis to insight, recommendation and measurable business action.
• Experience partnering with Digital Product, eCommerce, Commercial or Marketing teams.
• Advanced analytical and problem-solving capabilities, with strong attention to detail.
• Experience using Adobe Analytics
• Experience with data manipulation and visualisation tools.
• Strong Excel skills and confidence manipulating and interpreting data.
• Excellent communication and presentation skills, with the ability to simplify complex information for a variety of audiences.
• A curious, proactive mindset with a passion for identifying opportunities.

Join our Commercial Analytics team and help shape the future of our digital performance, using insight, data and commercial thinking to drive growth across some of Whitbread's most important customer channels.