Performance Marketing Manager

Better Placed; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

Better Placed is seeking a Performance Marketing Manager in London to own the digital acquisition strategy across paid channels. You’ll blend data, creativity and commercial thinking to grow direct bookings and revenue.

In this hands-on role you’ll plan, manage and optimise campaigns across Google Ads, Meta and other channels, own budgets, and collaborate with ecommerce, CRM and content teams to deliver joined-up customer journeys.

Qualifications

• Hands-on track record in performance marketing across digital channels.
• Experience in hospitality or consumer-facing brands is a plus.
• Strong analytical skills and ability to derive actionable insights from data.

Responsibilities

• Plan, manage and optimize paid channels to drive bookings and revenue.
• Own performance budgets and measure ROI/ROAS.
• Collaborate with creative, CRM and ecommerce teams to improve customer journeys.
• Produce clear, commercially focused reporting on campaign performance.

Skills

Performance marketing

Hospitality/consumer facing

Analytics and reporting

Budget management

Tools

Google Ads

Meta Ads

Display/Programmatic

Job description

We’re looking for an ambitious Performance Marketing Manager to join a growing hospitality business in London and take ownership of its digital acquisition strategy across multiple channels.

This is a hands-on role for someone who enjoys combining data, creativity and commercial thinking to drive measurable growth — from increasing direct bookings and revenue to improving customer acquisition and lifetime value.

The Role

You’ll be responsible for planning, managing and optimising performance marketing activity across paid digital channels, working closely with the wider marketing, e-commerce and commercial teams.

You’ll have the opportunity to shape the performance strategy rather than simply execute an established plan, using insight and experimentation to continually improve results.

Key responsibilities will include:

• Developing and delivering the performance marketing strategy across paid search, paid social, display and other relevant digital channels
• Managing and optimising campaigns to drive bookings, revenue, traffic and customer acquisition
• Owning performance budgets and ensuring investment delivers strong ROI/ROAS
• Using data and customer insight to identify opportunities for growth
• Working closely with creative and content teams to develop high-performing campaigns and assets
• Testing new audiences, channels, creative formats and approaches
• Monitoring campaign performance and producing clear, commercially focused reporting
• Managing relationships with external agencies and media partners where appropriate
• Working closely with CRM, e-commerce, brand and commercial teams to create joined-up customer journeys
• Keeping up to date with developments across digital advertising, attribution, analytics and emerging performance channels

You’ll ideally have:

• Strong experience in performance/digital marketing, ideally within hospitality, travel, leisure, retail or another consumer-facing environment
• Hands-on experience across channels such as Google Ads, Meta and paid social
• Strong analytical skills and confidence working with performance data and KPIs
• Experience managing budgets and demonstrating commercial return

  Location: London

  Working pattern: Hybrid