Senior Performance Marketing Analyst - Hybrid, Data-Driven

Premier-Inn; Camden Town; Hybrid; GBP 50,000 - 55,000; Full time

Benefits offered by this job

Health insurance

Pension matched up to 10%

Bens

Job summary

Premier Inn is seeking a Senior Performance Marketing Analyst to join our Commercial & Trading team in London (Chancery Lane, WC2A 1EN). This hybrid role involves 3 days in the office and 2 days working from home, turning complex digital performance data into clear, commercial recommendations that shape marketing investment, customer acquisition, conversion and revenue.

You will partner with Performance Marketing and cross-functional teams to analyse traffic, conversion, revenue and booking

Qualifications

• Strong analytical experience in Performance Marketing or E‑commerce.
• Experience using Adobe Analytics or Google Analytics.
• Understanding of traffic, conversion, revenue, CPC/CPM, ROAS and ROI.
• Commercial mindset to understand marketing spend and identify opportunities.
• Ability to turn complex data into clear, actionable recommendations.
• Stakeholder management and presentation skills.
• Ability to manage competing requests and prioritise workload.
• Experience in a consumer-facing business is valuable.
• BI tools and Databricks experience would be useful.

Responsibilities

• Analyze digital performance across traffic, conversion, revenue and booking behaviour.
• Turn data into clear, commercial recommendations.
• Partner with Performance Marketing and wider Commercial & Trading teams.
• Regularly present findings and recommendations to stakeholders.
• Own the analytical backlog and prioritise high-impact work.

Skills

Performance analytics

Ecommerce analytics

Data storytelling

Stakeholder mgmt

Presentation skills

Prioritisation

Commercial mindset

Consumer-facing experience

Data-driven decisions

Tools

Adobe Analytics

Google Analytics

BI tools

Databricks

Job description

Premier Inn is seeking a Senior Performance Marketing Analyst to join our Commercial & Trading team in London (Chancery Lane, WC2A 1EN). This hybrid role involves 3 days in the office and 2 days working from home, turning complex digital performance data into clear, commercial recommendations that shape marketing investment, customer acquisition, conversion and revenue.

You will partner with Performance Marketing and cross-functional teams to analyse traffic, conversion, revenue and booking