E-Commerce Data Analyst: Digital Growth & Optimisation (Hybrid)

Whitbread PLC; Greater London; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Bonus up to 15%

Health

Pension up to 10% matched

25 days holiday

Job summary

Whitbread PLC is recruiting an eCommerce Analyst to join the Commercial Analytics team, supporting Premier Inn’s digital performance. The role blends analytics across website and app with experimentation, insight and commercial impact.

You will design tests, build dashboards, and translate complex data into actionable recommendations for senior stakeholders. The position is hybrid in London, with a salary of £45,000–£50,000 plus bonus and benefits.

Qualifications

• Proven experience in a similar E‑commerce analytics role.
• Strong experience analysing digital performance across websites, apps and journeys.
• Excellent commercial awareness with ability to link performance data to revenue.
• Experience with large, complex datasets and models.
• Strong stakeholder management with ability to influence senior leaders.
• Proficient in Adobe Analytics; data manipulation and visualization; strong Excel.

Responsibilities

• Analyse digital performance across our website and app, identifying trends and opportunities relating to traffic, conversion, revenue and customer behaviour.
• Evaluate the impact of product changes and optimisation initiatives to measure commercial benefits.
• Design, measure and interpret tests to improve digital performance.
• Develop reporting frameworks and dashboards that support monitoring of commercial initiatives, marketing activity, customer journeys and user experience programmes.
• Leverage data to generate meaningful insights and support decision-making.
• Partner closely with other teams across Commercial, such as eCommerce, Product, and Performance Marketing.
• Translate complex datasets into clear, actionable recommendations for both technical and non‑technical audiences.
• Present findings and business cases to stakeholders, influencing prioritisation decisions and securing buy‑in for change.
• Identify opportunities to improve customer experience, conversion and digital revenue through strategic and tactical initiatives.
• Promote understanding and adoption of digital analytics tools within the wider Commercial and Marketing teams.

Skills

E‑commerce analytics

Stakeholder management

Data interpretation

Commercial acumen

Communication

Tools

Adobe Analytics

Excel

Data visualization tools

Job description

Whitbread PLC is recruiting an eCommerce Analyst to join the Commercial Analytics team, supporting Premier Inn’s digital performance. The role blends analytics across website and app with experimentation, insight and commercial impact.

You will design tests, build dashboards, and translate complex data into actionable recommendations for senior stakeholders. The position is hybrid in London, with a salary of £45,000–£50,000 plus bonus and benefits.