Senior Paid Social Manager - Myprotein

THG; Manchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading nutrition company in Manchester is seeking a Senior Paid Social Manager to develop and optimize social marketing strategies. The ideal candidate will have over 2 years in Paid Marketing management and strong analytical skills, overseeing campaigns on platforms like Meta and TikTok. Join us to drive engaging digital marketing in a dynamic environment with robust career development opportunities.

Benefits

25 days annual leave plus bank holidays

Enhanced maternity and paternity pay

State-of-the-art on-site gym

Up to 50% staff discount on THG brands

Qualifications

• Minimum 2 years experience in a management role within a Paid Marketing function.
• Proven experience managing and optimizing Paid Social campaigns at scale.
• Knowledge of emerging Paid Media technologies.

Responsibilities

• Develop and deliver high-performing Paid Social strategies.
• Manage and optimize campaigns across multiple platforms.
• Collaborate cross-functionally to ensure integration with wider Paid Media activity.

Skills

Paid Marketing Management

Campaign Optimization

Data Analysis

Communication

Team Leadership

Tools

Facebook Ads

Google Ads

Marketing Automation Tools

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you'll go further, faster. What are you waiting for?

Senior Paid Social Manager (Lead)

Reporting to: Head of Paid Media

Company: THG Nutrition

Location: THG HQ (WA15 0AF) Office based

About THG Nutrition

THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more.

Why be a Paid Social Lead at THG?

At THG, you'll work on one of the world's most recognised nutrition brands, Myprotein, driving paid social strategies seen by millions globally. You'll have exposure to large-scale budgets, cutting-edge technology, and international markets, with the opportunity to test, innovate, and shape global campaigns. THG's fast-paced, entrepreneurial culture empowers you to make an impact from day one, with clear progression opportunities and support to grow into senior leadership roles.

As Paid Social Lead, you'll:

• Develop and deliver high-performing Paid Social strategies aligned with business goals and KPIs.
• Manage, optimise, and scale campaigns across Meta, TikTok, Snapchat, and Pinterest.
• Lead Paid Social Automation and AI initiatives to drive performance efficiency.
• Collaborate cross-functionally to ensure Paid Social is fully integrated within wider Paid Media activity.
• Analyse campaign data to identify insights and drive continual optimisation.
• Stay ahead of industry trends and emerging platforms to maintain a competitive edge.

What skills and experience do I need for this role?

• Minimum 2 years experience within a management role within a Paid Marketing function.
• Proven experience in managing and optimising Paid Social campaigns at scale.
• Strong understanding of Paid Social platforms, performance metrics, and attribution models.
• Analytical mindset with the ability to interpret data and translate insights into actionable improvements.
• Experience leading or mentoring teams, with a focus on innovation and collaboration.
• Excellent communication and stakeholder management skills.
• Knowledge of automation tools, AI, and emerging Paid Media technologies.
• Experience in planning and executing performance-driven marketing strategies.
• Proactive, adaptable, and commercially minded, with a passion for digital growth.

What's in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Access to on-site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

Legal and Diversity Statements

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.