Senior Paid Media Specialist

Jodie Inc.; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Learning budget

Pension plan

Company laptop

Remote work support

Job summary

Jodie Inc. in London is seeking a hands-on paid acquisition specialist to turn advertising spend into loyal customers.

You’ll own the connection between ads, the first successful call and sustainable value, working with a tight London team. You will plan, run and improve Google Ads and Meta campaigns with a disciplined testing approach; partner with creative and web teams on landing pages and conversions; and link campaign reporting to signups, activation and payback.

Qualifications

• Evidence of managing paid acquisition for a subscription or lead-generation business.
• Hands-on experience with Google Ads, Meta Ads and conversion measurement.
• Confidence analysing cohort quality and commercial outcomes beyond platform ROAS.
• A structured approach to creative tests, budget pacing and consent-aware tracking.

Responsibilities

• Plan, run and improve Google Ads and Meta campaigns with a disciplined testing approach.
• Work with creative and web teams on landing pages, messaging and conversion journeys.
• Connect campaign reporting to qualified signups, activation, acquisition cost and payback.
• Manage budgets and attribution carefully, and explain where to invest or stop spending.

Skills

Paid acquisition

Google Ads

Meta Ads

Conversion measurement

Cohort analysis

Budget pacing

Consent tracking

Tools

GA4

Attribution tools

Job description

Turn advertising spend into customers who stay. Own paid acquisition with a clear connection between the ad, the first successful call and sustainable customer value.

The work matters.

Jodie AI is a UK company building an AI receptionist for busy businesses. Jodie answerscalls, captures the important details and helps owners get back to customers, even whenthey can't pick up themselves.

Work alongside our London team, with direct access to the people building and supporting Jodie.

What you'll own

• Plan, run and improve Google Ads and Meta campaigns with a disciplined testing approach.
• Work with creative and web teams on landing pages, messaging and conversion journeys.
• Connect campaign reporting to qualified signups, activation, acquisition cost and payback.
• Manage budgets and attribution carefully, and explain where to invest or stop spending.

What you'll bring

• Evidence of managing paid acquisition for a subscription or lead-generation business.
• Hands‑on experience with Google Ads, Meta Ads and conversion measurement.
• Confidence analysing cohort quality and commercial outcomes beyond platform‑reported ROAS.
• A structured approach to creative tests, budget pacing and consent‑aware tracking.

Useful, but not essential

B2B SaaS, small‑business audiences and campaigns across the UK, North America or Australia.

You don't need a particular degree or every nice‑to‑have. Show us the relevant workyou've done and how you think.

Your first 90 days

A starting point we'll shape together, with clear priorities and support.

• By day 30: Audit campaigns, tracking and the path from signup to activation.
• By day 60: Launch a prioritised testing plan and a clear acquisition dashboard.
• By day 90: Identify repeatable growth opportunities with evidence on cost and customer quality.

Where and when you'll work

Full‑time, 37.5 hours a week, Monday to Friday. Work primarily from our London HQ during UK business hours. Discuss any flexibility you need at the first conversation.

Tell us your location and whether you need visa sponsorship when you apply. We will discuss feasibility early; sponsorship and relocation support are not guaranteed.

What you'll earn

Annual base salary, before tax

Where you sit in the range reflects the scope you can own and the relevant skills youbring. We discuss this early, using the published band rather than your previous salary.

The benefits

Pay worth moving for

A published salary range for every role. Sales roles show base pay and on‑target earnings separately, so you know exactly what you are considering.

Proper time off

30 days of paid annual leave, plus the public holidays where you work. Time to switch off, come back fresh and have a life outside work.

Keep getting better

A GBP 2,000 annual learning budget, or local‑currency equivalent, for useful courses, books and conferences. Build skills you can put to work.

Tools that do the job

A company laptop, the software you need and a suitable workspace setup. Remote roles include support getting your home workspace ready.

Support for your future

A 5% employer pension contribution for UK employees. Regional retirement contributions and benefits are set out in your local offer.

Room to make a difference

Own meaningful work, speak directly with the people making decisions and see your ideas reach customers. Clear priorities and useful feedback.

The package above is for full‑time employees. Local eligibility and benefit differences will be set out in your offer. Statutory entitlements apply in the country where you are employed.

A clear, practical hiring process

• A first conversation. Talk about your experience, the work, location and compensation.
• A look at how you work. Review a fictional campaign dataset and explain your next three decisions. We'll share the format and expected time beforehand.
• Meet the team. Discuss the way we'd work together, ask your questions and review next steps.

We use role-related evidence to make decisions. Please don't share confidential work or customer information. Tell us if an adjustment would help you show your strengths.