Senior Organic Growth & AI-Driven Marketing Leader

Frontify; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Private health benefits

Pension scheme 5% matched

25 days annual leave

Home office setup budget

Weekly office lunch

Job summary

Frontify, the brand platform powering leading global brands, seeks an experienced leader to drive organic growth in a B2B SaaS context. You will set strategy for organic-sourced demand, build measurement across GA4, Search Console, and AI-driven discovery, and lead Frontify's AEO initiatives to enhance visibility in AI assistants.

You will manage technical SEO across our Webflow ecosystem, guide content programs, and define a CRO-focused experimentation roadmap that ties traffic to demos and

Qualifications

• 8+ years of experience shaping organic growth in B2B SaaS.
• Deep expertise in technical SEO, with the confidence to move between strategy and hands-on work across architecture, crawlability, rendering, Core Web Vitals, and CMS platforms such as Webflow.
• Early, practical experience with AEO and AI visibility, including measuring and growing discovery and demand through LLMs.
• A commercial mindset that connects organic performance to qualified demand, opportunity value, and pipeline - not rankings alone.
• Fluency across tools such as Search Console, GA4, SEMrush or Ahrefs, Screaming Frog, and attribution platforms such as Dreamdata, with an instinct for automating insights.
• Experience designing CRO programs and experiments that turn traffic into meaningful customer and business outcomes.
• A builder's mindset toward AI, with experience creating prompt workflows, content systems, and API or Model Context Protocol (MCP) integrations that make teams more effective.

Responsibilities

• Set the strategy and targets for organic-sourced demand and pipeline, turning performance into clear insights and recommendations for senior leadership.
• Build a measurement approach that connects organic and AI-driven discovery to business impact across tools including GA4, Dreamdata, ThoughtSpot, and Search Console.
• Define Frontify's Answer Engine Optimization (AEO) strategy, improving visibility across AI assistants through prompt tracking, share-of-voice analysis, crawler accessibility, structured data, and content optimization.
• Anticipate shifts in search behavior - from AI Overviews and zero-click journeys to changing click-through rates - and evolve our strategy accordingly.
• Lead technical SEO across our Webflow ecosystem, improving site architecture, crawlability, indexation, Core Web Vitals, and structured data.
• Shape commercially focused content programs across competitor, solution, use case, and industry pages, using research and regular audits to prioritize the biggest growth opportunities.
• Build a high-impact experimentation roadmap across key pages and forms, connecting CRO decisions to demos and pipeline.
• Shape the website as a scalable conversion engine, influencing page templates, CMS architecture, content systems, and how work moves from idea to launch.
• Build AI-powered workflows that amplify the marketing team's impact, from content engineering and quality assurance to integrations across Webflow, Search Console, SEMrush, and Screaming Frog.
• Lead agency and specialist partners across SEO, content, and CRO, setting clear expectations for quality, outcomes, and return on investment.
• Work in a hybrid setup, spending two days per week in our London office.

Job description

Frontify, the brand platform powering leading global brands, seeks an experienced leader to drive organic growth in a B2B SaaS context. You will set strategy for organic-sourced demand, build measurement across GA4, Search Console, and AI-driven discovery, and lead Frontify's AEO initiatives to enhance visibility in AI assistants.

You will manage technical SEO across our Webflow ecosystem, guide content programs, and define a CRO-focused experimentation roadmap that ties traffic to demos and