Organic Growth Lead - SEO & AI Discovery

Frontify; Greater London; Hybrid; GBP 90,000 - 125,000; Full time

Benefits offered by this job

Private health benefits

Pension scheme

25 days annual leave

Educational and wellbeing days off

Wellbeing, learning and development, &

Commuter allowance

Home office setup budget

Weekly free office lunch

Workation: 45 days annually

Localized benefits

Summer company meet-up

Job summary

Frontify in London is seeking an experienced Senior SEO/Organic Growth lead to steer our organic pipeline and AI-enabled discovery.

You will own strategy for AEO, technical SEO across Webflow, build measurement across GA4, Search Console, and Dreamdata, and collaborate with content, CRO, and engineering to convert traffic into demos.

The role is hybrid, with two days per week in the London office, offering impact on global brands and a dynamic AI-enabled growth agenda.

Qualifications

• 8+ years of experience shaping organic growth in B2B SaaS environments.
• Deep expertise in technical SEO, with hands-on work across architecture, crawlability, rendering, Core Web Vitals, and CMS platforms such as Webflow.
• Early, practical experience with AEO and AI visibility, including measuring and growing discovery and demand through LLMs.
• A commercial mindset that connects organic performance to qualified demand, opportunity value, and pipeline—not rankings alone.
• Fluency across tools such as Search Console, GA4, SEMrush or Ahrefs, Screaming Frog, and attribution platforms such as Dreamdata, with an instinct for automating insights.
• Experience designing CRO programs and experiments that turn traffic into meaningful customer and business outcomes.
• A builder's mindset toward AI, with experience creating prompt workflows, content systems, and API or Model Context Protocol (MCP) integrations.

Responsibilities

• Set the strategy and targets for organic-sourced demand and pipeline, turning performance into clear insights and recommendations for senior leadership.
• Build a measurement approach that connects organic and AI-driven discovery to business impact across tools including GA4, Dreamdata, ThoughtSpot, and Search Console.
• Define Frontify's Answer Engine Optimization (AEO) strategy, improving visibility across AI assistants through prompt tracking, share-of-voice analysis, crawler accessibility, structured data, and content optimization.
• Anticipate shifts in search behavior — from AI Overviews and zero-click journeys to changing click-through rates — and evolve our strategy accordingly.
• Lead technical SEO across our Webflow ecosystem, improving site architecture, crawlability, indexation, Core Web Vitals, and structured data.
• Shape commercially focused content programs across competitor, solution, use case, and industry pages, using research and regular audits to prioritize the biggest growth opportunities.
• Build a high-impact experimentation roadmap across key pages and forms, connecting CRO decisions to demos and pipeline.
• Shape the website as a scalable conversion engine, influencing page templates, CMS architecture, content systems, and how work moves from idea to launch.
• Build AI-powered workflows that amplify the marketing team’s impact, from content engineering and quality assurance to integrations across Webflow, Search Console, SEMrush, and Screaming Frog.
• Lead agency and specialist partners across SEO, content, and CRO, setting clear expectations for quality, outcomes, and return on investment.
• Work in a hybrid setup, spending two days per week in our London office.

Skills

Technical SEO

AI-driven discovery

Organic growth strategy

CRO & experimentation

Content systems & workflows

Automation & data pipelines

Cross-functional collaboration

Tools

Search Console

GA4

SEMrush

Ahrefs

Screaming Frog

Dreamdata

Webflow

Job description

Frontify in London is seeking an experienced Senior SEO/Organic Growth lead to steer our organic pipeline and AI-enabled discovery.

You will own strategy for AEO, technical SEO across Webflow, build measurement across GA4, Search Console, and Dreamdata, and collaborate with content, CRO, and engineering to convert traffic into demos.

The role is hybrid, with two days per week in the London office, offering impact on global brands and a dynamic AI-enabled growth agenda.