Senior Offline Sales Manager

TUI Cruises GmbH; Luton; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading travel company in the UK seeks a Sr Offline Sales Manager to provide strategic leadership for a team focused on maximizing offline sales channels and developing the Visiting Friends & Relatives segment across Europe. The ideal candidate will demonstrate the ability to build relationships with diverse retail partners, manage retail channels, and effectively communicate strategies to stakeholders. A chance to work in a hybrid environment with attractive remuneration and benefits awaits you.

Benefits

Attractive remuneration

Bonus opportunity

Exclusive travel perks & discounts

Extensive health & wellbeing support

Opportunity for hybrid or remote working

Qualifications

• Demonstrated ability to build trust-based relationships with diverse retail partners.
• Experience engaging with VFR networks and European retail sales environments.
• Proven success in managing offline retail channels, ideally in an airline or travel environment.
• Experience leading teams across multiple geographies with local and central strategy alignment.
• Ability to present business cases and strategies to executives.
• Fluency in English and additional languages valued.

Responsibilities

• Define and execute the VFR sales growth strategy across priority markets.
• Identify high-potential VFR markets and create tailored fare structures.
• Work with Brand & Marketing teams for targeted outreach in key communities.
• Lead the commercial strategy for offline sales across Europe.
• Develop a team of regional specialists in a pan-European environment.
• Track KPIs for offline sales performance and adapt strategies.

Skills

Building trust-based relationships

Understanding grassroots VFR networks

Managing offline retail channels

Clear communication abilities

Fluency in English

Job description

Join TUI Airline as our Sr Offline Sales Manager and provide strategic leadership for a specialist team focused on maximising offline sales channels and developing the Visiting Friends & Relatives (VFR) segment across our European markets.

Please note the application closing date is Sunday 18th January

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, bonus opportunity, exclusive travel perks & discounts, extensive health & wellbeing support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance and offer hybrid or remote working models.
• A career to shape: Opportunities to upskill, reskill and grow your career. Access the TUI Tech Learning Hub to level-up and reach your ambitions.
• Expand your horizons: Participate in our tech communities and collaborate on global projects and teams.
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation and the Sustainable Tech Community.

ABOUT THE JOB

• Define and execute the VFR sales growth strategy across priority origin-destination markets, developing value propositions and offers tailored to community-specific travel behaviours.
• Identify high-potential VFR markets and build dedicated fare structures for diaspora travellers, partnering with local agents and grassroots networks to deepen market penetration.
• Work with Group Brand & Marketing teams to create culturally resonant campaigns, building brand preference through targeted outreach, sponsorships, and local events in key communities.
• Lead the commercial strategy for offline sales across Europe, optimising revenue through TUI's owned retail network and independent travel agents.
• Lead and develop a team of regional specialists, operating effectively in a pan-European matrix environment while sharing best practices across markets.
• Define and track KPIs for offline sales performance, monitoring market trends and community-based calendar milestones to adapt strategies quickly.

ABOUT YOU

• Demonstrated ability to build trust-based relationships with diverse retail partners, from small non-IATA agencies to large retail chains.
• Understanding of both grassroots VFR networks and broader European retail sales environments, with experience engaging across cultural and linguistic barriers.
• Network within the VFR travel community, with established success in managing offline retail channels, ideally in a multi-country airline or travel environment.
• Experience leading commercial teams across multiple geographies, with skill in aligning local market priorities with central commercial strategies.
• Clear communication abilities to present business cases and strategies to executives and partners, with a solutions-oriented approach to complex challenges.
• Fluency in English; additional languages (French, German, Arabic, BCS, Spanish, Greek, Turkish) highly valued, with ability and willingness for extensive travel.

From a workplace to a place to belong.At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.