Senior MarTech Leader: AI-Driven Personalisation & CRM

China-Britain Business Council; Nuneaton; Hybrid; GBP 85,000 - 110,000; Full time

Benefits offered by this job

Annual bonus

Product allowance

Wellbeing benefits

Discounts

Cycle to Work

Job summary

Holland & Barrett is seeking a Senior Mar Tech Manager to shape our CRM and loyalty tech. You’ll align customer data, automation, AI and personalisation to deliver relevant experiences across email, app, web and loyalty channels.

Working with CRM, Loyalty, Data, Technology and Digital Product teams, you’ll translate commercial opportunities into scalable technical solutions, guide platform roadmap, strengthen integrations and measure value. This role is hybrid with travel to Nuneaton/London.

Qualifications

• Significant experience in marketing technology, CRM or customer data platforms.
• Knowledge of customer data, integrations, tracking, tagging and measurement architecture.
• Experience with enterprise CRM or customer data platforms; Braze or Hightouch experience would be an advantage.
• An understanding of AI-driven decisioning, personalisation and customer journey automation.
• The ability to translate commercial and customer needs into clear technical requirements and scalable solutions.
• Experience improving platform performance, automation and technology adoption.
• Strong cross-functional communication and stakeholder management skills, including experience working with technology teams and external vendors.

Responsibilities

• Own the marketing technology roadmap across platforms including Braze, Hightouch, customer data, AI decisioning, tracking, automation and integrations.
• Ensure first-party customer data is reliable, well governed and actionable across CRM, Loyalty, Paid Media, Web and App.
• Translate customer and commercial growth opportunities into scalable technical capabilities, automated journeys and decisioning solutions.
• Lead the technical enablement of AI, next-best-action capabilities and personalisation at scale.
• Improve platform performance, automation, adoption and ways of working to help teams activate customer experiences more efficiently.
• Manage technology partners and platform capabilities, identifying opportunities to improve value and effectiveness.
• Work with Data, Engineering, Digital Product and CRM teams to align technical priorities and deliver the capabilities needed to support customer growth.
• Track platform adoption, data quality, productivity and technology value to guide ongoing improvements.

Skills

Marketing technology

CRM platforms

AI-driven decisioning

Personalisation

Data integration

Stakeholder management

Tools

Braze

Hightouch

Job description

Holland & Barrett is seeking a Senior Mar Tech Manager to shape our CRM and loyalty tech. You’ll align customer data, automation, AI and personalisation to deliver relevant experiences across email, app, web and loyalty channels.

Working with CRM, Loyalty, Data, Technology and Digital Product teams, you’ll translate commercial opportunities into scalable technical solutions, guide platform roadmap, strengthen integrations and measure value. This role is hybrid with travel to Nuneaton/London.