Senior CRM & Loyalty Executive

Holland-; Nuneaton; Hybrid; GBP 38,000 - 52,000; Full time

Benefits offered by this job

33 days holiday incl. bank holidays

Private medical insurance

Annual health testing kit

Employee Assistance Programme (EAP) &

Mental Health First Aiders

Job summary

Holland & Barrett in the UK is seeking a CRM and loyalty campaigns specialist to turn customer insights into meaningful engagement with real commercial impact. This hybrid role requires you to be present at a Holland & Barrett office in Nuneaton for at least two days per week, with flexibility to work remotely on other days.

You will activate targeted CRM and loyalty initiatives, build audience selections for regions, coordinate campaign setup and testing, report on performance, and translate

Qualifications

• Experience delivering CRM and loyalty campaigns.
• Understanding of retail trading, category priorities, customer targeting and loyalty mechanics.
• Experience coordinating campaigns, checking accuracy and supporting successful deployment.
• The ability to turn performance data into practical insights.
• Familiarity with local or location-based marketing is a plus.

Responsibilities

• Activate targeted CRM and loyalty campaigns that support category, supplier, store and regional priorities.
• Build relevant audience selections and localised campaigns for different customer groups and regions.
• Bring member propositions, rewards and personalised offers to life.
• Coordinate campaign set-up, quality checks, deployment and stakeholder readiness.
• Support testing to understand what drives customer engagement, store footfall and growth.
• Report on campaign performance and share insights to improve future activity.

Skills

CRM campaigns

Loyalty campaigns

Retail trading understanding

Campaign coordination

Data to insights

Location-based marketing

Job description

We offer hybrid working, with an expectation that you'll be present at one of our Holland & Barrett offices in Nuneaton (or another designated location) for a minimum of 2 days per week.

Intro

Help turn customer insights into meaningful engagement that delivers real commercial impact.

What you'll be doing

• Activate targeted CRM and loyalty campaigns that support category, supplier, store and regional priorities.
• Build relevant audience selections and localised campaigns for different customer groups and regions.
• Bring member propositions, rewards, personalised offers and supplier-funded loyalty activity to life.
• Coordinate campaign set-up, quality checks, deployment and stakeholder readiness.
• Support testing to understand what drives customer engagement, store footfall and commercial growth.
• Report on campaign performance, sharing insights that help improve future activity.

What you'll bring

• Experience delivering CRM and loyalty campaigns.
• An understanding of retail trading, category priorities, customer targeting and loyalty mechanics.
• Experience coordinating campaigns, checking accuracy and supporting successful deployment.
• The ability to work with different teams and turn performance data into practical insights.
• Familiarity with local or location-based marketing would be an advantage.

Holidays

• 33 days, including bank holidays
• 24/7 Virtual GP access
• Private medical insurance – single cover (after 12 months' service)
• Annual free at-home health testing kit (after 6 months' service)
• Access to our Employee Assistance Programme and a network of Mental Health First Aiders whenever you need support

Financial Wellbeing

• Workplace pension with employer contribution
• Life assurance (2x salary, after 6 months' service)

Reward

• £50 Colleague product allowance onHolland & Barrett products (after 6 months' service)
• Access to cashback and discounts from a wide range of retailers
• 25% colleague discount, available in store and online
• Free Wellhub membership, with discounted access to gyms, studios and premium wellbeing apps
• Cycle to Work scheme

About Holland & Barrett

For over 150 years, Holland & Barrett has helped people take steps towards better health and wellness. Our purpose is to make health and wellness a way of life for everyone, adding quality years to life. We combine knowledge, evidence and human connection to help make wellness simpler and more accessible.

Inclusion & accessibility statement

We want everyone to feel welcome at Holland & Barrett. We value different experiences, perspectives and abilities, and encourage applications from people of all backgrounds. If you need adjustments or support during the recruitment process, please let us know.