Senior CRM & Loyalty Growth Lead

China-Britain Business Council; Nuneaton; Hybride; GBP 38 000 - 52 000; Plein temps

Avantages offerts par ce poste

33 days holiday incl. bank holidays

Private medical insurance

Annual health testing kit

Employee Assistance Programme (EAP) &

Mental Health First Aiders

Résumé du poste

Holland & Barrett in the UK is seeking a CRM and loyalty campaigns specialist to turn customer insights into meaningful engagement with real commercial impact. This hybrid role requires you to be present at a Holland & Barrett office in Nuneaton for at least two days per week, with flexibility to work remotely on other days.

You will activate targeted CRM and loyalty initiatives, build audience selections for regions, coordinate campaign setup and testing, report on performance, and translate

Qualifications

• Experience delivering CRM and loyalty campaigns.
• Understanding of retail trading, category priorities, customer targeting and loyalty mechanics.
• Experience coordinating campaigns, checking accuracy and supporting successful deployment.
• The ability to turn performance data into practical insights.
• Familiarity with local or location-based marketing is a plus.

Responsabilités

• Activate targeted CRM and loyalty campaigns that support category, supplier, store and regional priorities.
• Build relevant audience selections and localised campaigns for different customer groups and regions.
• Bring member propositions, rewards and personalised offers to life.
• Coordinate campaign set-up, quality checks, deployment and stakeholder readiness.
• Support testing to understand what drives customer engagement, store footfall and growth.
• Report on campaign performance and share insights to improve future activity.

Connaissances

CRM campaigns

Loyalty campaigns

Retail trading understanding

Campaign coordination

Data to insights

Location-based marketing

Description du poste

Holland & Barrett in the UK is seeking a CRM and loyalty campaigns specialist to turn customer insights into meaningful engagement with real commercial impact. This hybrid role requires you to be present at a Holland & Barrett office in Nuneaton for at least two days per week, with flexibility to work remotely on other days.

You will activate targeted CRM and loyalty initiatives, build audience selections for regions, coordinate campaign setup and testing, report on performance, and translate