CRM MarTech Manager

Crypto Pro Network; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

Crypto Pro Network is looking for a skilled CRM MarTech Manager to enhance our Global CRM team's capabilities. Your role will involve leading the MarTech function by managing essential tools such as the CDP and analytics platforms, and ensuring the execution of sophisticated segmentation and personalization strategies.

The ideal candidate will have over 5 years of hands-on experience in managing CDP and CRM tools in a high-growth context, with proven results in driving customer retention and engagement.

Qualifications

• 5+ years of hands-on experience managing Customer Data Platforms (CDP) and CRM tools in a high-growth environment.
• Proven track record using CDP to drive measurable improvements in retention, engagement, and LTV.
• Strong SQL skills to query large datasets and perform analysis.

Responsibilities

• Lead the MarTech function managing tools such as CDP, engagement platform, and analytics.
• Configure and manage CDP connections ensuring high data quality.
• Analyze customer behaviour to identify key segments and personalization opportunities.

Skills

Customer Data Platforms (CDP)

CRM tools

SQL

Data analysis

Personalization strategy

Job description

We are seeking a highly skilled and innovative CRM MarTech Manager to join our Global CRM team. Reporting directly to the MarTech Director, the successful candidate will play a critical role in executing our segmentation and personalisation strategies.

Responsibilities

• Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
• Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
• Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.
• Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
• Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms.
• Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives.
• Write API requirements and payload specifications for MarTech integrations.
• Use templating / scripting to enable dynamic content and complex personalisation logic in CRM campaigns.
• Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets.
• Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.
• Maintain up-to-date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives.

Requirements

• 5+ years of hands‑on experience managing Customer Data Platforms (CDP) and CRM tools in a high‑growth environment.
• Proven track record using CDP to drive measurable improvements in retention, engagement, and LTV.
• Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs.
• Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self‑serve analysis.
• Strong understanding of sporting events, and options‑trading.