Senior Marketing Transformation Leader

EY; Manchester; On-site; GBP 90,000 - 130,000; Full time

Job summary

EY is seeking a Senior Manager – Marketing to lead complex client engagements and deliver major marketing transformations across digital, CRM and growth initiatives. You will shape client strategy, manage senior stakeholders and drive cross-functional teams to deliver measurable outcomes.

The role focuses on designing scalable operating models, driving end-to-end campaigns, and leveraging data and martech to improve ROI. You’ll contribute to EY Studio+ growth and governance.

Qualifications

• Extensive experience leading marketing strategy and transformations.
• Strong digital marketing, CRM, martech and analytics understanding.
• Proven ability to lead large, complex engagements with senior stakeholders.
• Experience mentoring and growing high-performing teams.
• Exceptional executive communication and stakeholder management.

Responsibilities

• Own and oversee the delivery of major marketing transformation programmes.
• Lead multiple workstreams across engagements, managing interdependencies, risks and senior stakeholders.
• Build and maintain strong, senior relationships, shaping client agendas and influencing strategic marketing, growth and customer decisions.
• Provide thought leadership on emerging marketing, CX and growth trends, positioning EY as a long‑term strategic partner.
• Design and implement scalable marketing operating models, governance frameworks and capability roadmaps.
• Lead the development of integrated, multi‑channel marketing strategies spanning digital, social, CRM, brand and performance marketing.
• Ensure strategies translate into executable plans with clear value cases, KPIs and performance measures.
• Provide senior oversight across the end‑to‑end campaign lifecycle, ensuring alignment between creative, data, technology and execution teams.
• Guide clients on leveraging data, analytics, martech and CRM platforms to improve ROI, personalisation, acquisition and retention.
• Lead and develop high‑performing, multidisciplinary teams across consulting, creative, data and technology.
• Play a key role in business development, including opportunity shaping, proposal leadership and client pitches.
• Contribute to market‑facing thought leadership, points of view and the evolution of EY Studio+ marketing propositions.
• Maintain governance, risk and quality assurance in line with EY policies.

Skills

Marketing strategy

Marketing transformation

Campaign delivery

Customer experience programmes

Digital marketing

CRM

Martech ecosystems

Analytics

Executive communication

Stakeholder management

Team leadership

Education

Degree in Marketing or related field

CIM accreditation

Platform certification (Google/Adobe)

Tools

CRM platforms

Martech stacks

Google Analytics

Adobe Marketing Cloud

Job description

EY is seeking a Senior Manager – Marketing to lead complex client engagements and deliver major marketing transformations across digital, CRM and growth initiatives. You will shape client strategy, manage senior stakeholders and drive cross-functional teams to deliver measurable outcomes.

The role focuses on designing scalable operating models, driving end-to-end campaigns, and leveraging data and martech to improve ROI. You’ll contribute to EY Studio+ growth and governance.