Senior Manager, Marketing Transformation

EY; Manchester; On-site; GBP 90,000 - 130,000; Full time

Job summary

EY is seeking a Senior Manager – Marketing to lead complex client engagements and deliver major marketing transformations across digital, CRM and growth initiatives. You will shape client strategy, manage senior stakeholders and drive cross-functional teams to deliver measurable outcomes.

The role focuses on designing scalable operating models, driving end-to-end campaigns, and leveraging data and martech to improve ROI. You’ll contribute to EY Studio+ growth and governance.

Qualifications

• Extensive experience leading marketing strategy and transformations.
• Strong digital marketing, CRM, martech and analytics understanding.
• Proven ability to lead large, complex engagements with senior stakeholders.
• Experience mentoring and growing high-performing teams.
• Exceptional executive communication and stakeholder management.

Responsibilities

• Own and oversee the delivery of major marketing transformation programmes.
• Lead multiple workstreams across engagements, managing interdependencies, risks and senior stakeholders.
• Build and maintain strong, senior relationships, shaping client agendas and influencing strategic marketing, growth and customer decisions.
• Provide thought leadership on emerging marketing, CX and growth trends, positioning EY as a long‑term strategic partner.
• Design and implement scalable marketing operating models, governance frameworks and capability roadmaps.
• Lead the development of integrated, multi‑channel marketing strategies spanning digital, social, CRM, brand and performance marketing.
• Ensure strategies translate into executable plans with clear value cases, KPIs and performance measures.
• Provide senior oversight across the end‑to‑end campaign lifecycle, ensuring alignment between creative, data, technology and execution teams.
• Guide clients on leveraging data, analytics, martech and CRM platforms to improve ROI, personalisation, acquisition and retention.
• Lead and develop high‑performing, multidisciplinary teams across consulting, creative, data and technology.
• Play a key role in business development, including opportunity shaping, proposal leadership and client pitches.
• Contribute to market‑facing thought leadership, points of view and the evolution of EY Studio+ marketing propositions.
• Maintain governance, risk and quality assurance in line with EY policies.

Skills

Marketing strategy

Marketing transformation

Campaign delivery

Customer experience programmes

Digital marketing

CRM

Martech ecosystems

Analytics

Executive communication

Stakeholder management

Team leadership

Education

Degree in Marketing or related field

CIM accreditation

Platform certification (Google/Adobe)

Tools

CRM platforms

Martech stacks

Google Analytics

Adobe Marketing Cloud

Job description

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

Senior Manager – Marketing

Key Responsibilities

Lead complex client engagements

• Own and oversee the delivery of major marketing transformation programmes, ensuring alignment to client strategy, measurable outcomes, and EY quality standards.
• Lead multiple workstreams across engagements, managing interdependencies, risks and senior stakeholders.

Trusted advisor to senior stakeholders

• Build and maintain strong, senior relationships, shaping client agendas and influencing strategic marketing, growth and customer decisions.
• Provide thought leadership on emerging marketing, CX and growth trends, positioning EY as a long‑term strategic partner.

Define future‑state marketing operating models

• Design and implement scalable marketing operating models, governance frameworks and capability roadmaps that enable agility, performance and sustainable growth.
• Advise on organisation design, ways of working, capability uplift and partner ecosystems.

Own strategy-to-execution outcomes

• Lead the development of integrated, multi‑channel marketing strategies spanning digital, social, CRM, brand and performance marketing.
• Ensure strategies translate into executable plans with clear value cases, KPIs and performance measures.

Drive Campaign And Experience Excellence

• Provide senior oversight across the end‑to‑end campaign lifecycle, ensuring alignment between creative, data, technology and execution teams.
• Champion customer‑centric experience design and continuous optimisation across journeys and touchpoints.

Harness data, technology and analytics for growth

• Guide clients on leveraging data, analytics, martech and CRM platforms to improve ROI, personalisation, acquisition and retention.
• Translate insight into commercially focused recommendations and executive‑level narratives.

Lead, mentor and build future leaders

• Lead and develop high‑performing, multidisciplinary teams across consulting, creative, data and technology.
• Act as a role model and coach, contributing to talent development, progression and a strong EY Studio+ culture.

Shape EY Studio+ growth

• Play a key role in business development, including opportunity shaping, proposal leadership and client pitches.
• Contribute to market‑facing thought leadership, points of view and the evolution of EY Studio+ marketing propositions.

Ensure excellence in governance and risk

• Maintain rigorous standards across project governance, commercial management, risk, and quality assurance in line with EY policies.

Required Skills & Experience

• Extensive experience leading marketing strategy, marketing transformation, campaign delivery or customer experience programmes.
• Strong understanding of digital marketing, CRM, martech ecosystems and advanced analytics, and how they drive business performance.
• Proven ability to lead large, complex consulting or agency engagements with senior stakeholders.
• Demonstrated experience managing, mentoring and growing high‑performing teams.
• Exceptional executive communication, storytelling and stakeholder management skills.
• Background in consulting, professional services or agency environments.

Desirable Qualifications

• Degree in Marketing, Business or a related discipline.
• Industry‑recognised accreditation (e.g. CIM).
• Platform certification (e.g. Google, Adobe).

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi‑disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.