Senior Manager, Marketing Transformation

EY UK; Manchester; Presencial; GBP 90.000 - 120.000; Jornada completa

Descripción de la vacante

EY UK is seeking a Senior Manager – Marketing to lead complex client engagements, drive marketing transformation, and shape growth through data-driven, multi-channel strategies. You will mentor diverse teams and act as a trusted advisor to senior stakeholders, delivering notable outcomes for high-profile clients.

The role emphasizes governance, operating models, and capability development within EY Studio+ while advancing marketing excellence and client value.

Formación

• Extensive experience leading marketing strategy, transformation, campaigns or CX programmes.
• Strong knowledge of digital marketing, CRM, martech and analytics.
• Evidence of leading large, complex consulting/agency engagements with senior stakeholders.
• Experience mentoring high-performing teams.
• Exceptional executive communication, storytelling and stakeholder management.
• Background in consulting or professional services.

Responsabilidades

• Lead complex client engagements and oversee major marketing transformation programmes.
• Provide trusted advisory to senior stakeholders and shape client agendas.
• Design scalable future-state marketing operating models and governance frameworks.
• Lead integrated, multi-channel marketing strategies and executable plans.
• Oversee end-to-end campaign lifecycle with cross-functional teams.
• Guide clients in using data, martech and analytics to drive ROI and growth.
• Mentor and develop future leaders within multidisciplinary teams.
• Contribute to EY Studio+ growth and market-facing propositions.

Conocimientos

Marketing strategy leadership

Marketing transformation

Campaign delivery

Customer experience programs

Executive communication

Consulting/professional services

Educación

Marketing/Business degree

CIM accreditation

Herramientas

Google Platform Certification

Adobe Platform Certification

Descripción del empleo

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

Senior Manager – Marketing

Key Responsibilities

Lead complex client engagements

• Own and oversee the delivery of major marketing transformation programmes, ensuring alignment to client strategy, measurable outcomes, and EY quality standards.
• Lead multiple workstreams across engagements, managing interdependencies, risks and senior stakeholders.

Trusted advisor to senior stakeholders

• Build and maintain strong, senior relationships, shaping client agendas and influencing strategic marketing, growth and customer decisions.
• Provide thought leadership on emerging marketing, CX and growth trends, positioning EY as a long‑term strategic partner.

Define future‑state marketing operating models

• Design and implement scalable marketing operating models, governance frameworks and capability roadmaps that enable agility, performance and sustainable growth.
• Advise on organisation design, ways of working, capability uplift and partner ecosystems.

Own strategy-to-execution outcomes

• Lead the development of integrated, multi‑channel marketing strategies spanning digital, social, CRM, brand and performance marketing.
• Ensure strategies translate into executable plans with clear value cases, KPIs and performance measures.

Drive campaign and experience excellence

• Provide senior oversight across the end‑to‑end campaign lifecycle, ensuring alignment between creative, data, technology and execution teams.
• Champion customer‑centric experience design and continuous optimisation across journeys and touchpoints.

Harness data, technology and analytics for growth

• Guide clients on leveraging data, analytics, martech and CRM platforms to improve ROI, personalisation, acquisition and retention.
• Translate insight into commercially focused recommendations and executive‑level narratives.

Lead, mentor and build future leaders

• Lead and develop high‑performing, multidisciplinary teams across consulting, creative, data and technology.
• Act as a role model and coach, contributing to talent development, progression and a strong EY Studio+ culture.

Shape EY Studio+ growth

• Play a key role in business development, including opportunity shaping, proposal leadership and client pitches.
• Contribute to market‑facing thought leadership, points of view and the evolution of EY Studio+ marketing propositions.

Ensure excellence in governance and risk

• Maintain rigorous standards across project governance, commercial management, risk, and quality assurance in line with EY policies.

Required Skills & Experience

• Extensive experience leading marketing strategy, marketing transformation, campaign delivery or customer experience programmes.
• Strong understanding of digital marketing, CRM, martech ecosystems and advanced analytics, and how they drive business performance.
• Proven ability to lead large, complex consulting or agency engagements with senior stakeholders.
• Demonstrated experience managing, mentoring and growing high‑performing teams.
• Exceptional executive communication, storytelling and stakeholder management skills.
• Background in consulting, professional services or agency environments.

Desirable Qualifications

• Degree in Marketing, Business or a related discipline.
• Industry‑recognised accreditation (e.g. CIM).
• Platform certification (e.g. Google, Adobe).

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.